Public relations is as diverse as it is powerful.
Public relations is a marketing tool. It can help you to meet your overall objectives and works really well in tandem with other marketing communications methods.
Public Relations (PR) includes:-
- Press Releases / Media Relations
- Crisis Management
- Public Speaking
The aim of PR is to enhance your reputation and build your credibility. It helps to get people talking about you – word of mouth is a very valuable marketing tool.
Of course the messages have to be positive ones in order to make this work for you. One definition of public relations is ‘reputation management’.
If you would like to discuss how PR can fit in with your business objectives and help you to achieve your goals, please contact us – we would love to hear from you.
Want to learn how to write your own press release? Visit our Knowledge Bank.