Content Marketing

Become the expert and grow your business

A content marketing strategy is an incredible way to grow your business.  It works hard for you on so many levels.

What do we mean by content marketing?

Content marketing is a strategy you can use to help you to build a credible brand image.  A credible brand image means that your audience will know, like and trust you, even before they are at the point of buying from you. They will see you as a trusted expert on a regular basis.  When someone does want to buy what you are offering – who will they choose to buy from?  You.  If you are the person who regularly shares useful and informative blogs, tweets, white papers, talks, presentations and so on.

Benefits of a content marketing strategy include:

• A reason to communicate regularly – keeping you front of your customers’ minds for the right reasons
• Building up your brand image as an expert in your field – making people more likely to buy from you
• Regular on-line content will build up your search engine visibility – resulting in a bigger audience
• Great content will get shared – expanding your online reach and again, building your audience
• Ultimately – a great content strategy will lead to more prospects for you to convert into happy customers

Content marketing works wonders – how we help you to grow your audience:

• Initial consultation to fully understand your customers and your potential customers.  What problems do they have?  What are their needs and how do you help them?  By really getting to know the profile of your customers we can ensure the content we create is going to be useful, well received and shared.
• We will carry our research to discover outreach opportunities on the web – where else can we share your content to expand your audience and build your credibility even further?
• Intensive key word research to fully understand what your customers are searching for – so we can align your content to meet their search terms and their needs.
• Via monthly meetings with yourself – create a content plan of what exactly we are going to talk about.  You simply need to provide us with the raw data or a bullet point list and we will turn this, as appropriate for your audience,  into:-

BLOGS, WHITE PAPERS, TWEETS, FACEBOOK PAGES AND POSTS, INTERVIEWS, SLIDESHOWS, VIDEOS & PODCASTS

• Regular review of statistics to monitor your new reach.

The content marketing strategy works best across a six month programme. If you would like to find out more, please get in touch to arrange a meeting.  We work alongside an SEO/Online marketing specialist to deliver this audience building service.  Our strategic marketing and copywriting skills, combined with their online marketing expertise make us a powerful, content marketing team.  Contact us today.