Many social networks, such as Twitter and Facebook, offer insights and analytics into the success of business posts. However, LinkedIn is a platform where success is less easily measured. The world’s largest professional network LinkedIn is officially the world’s largest professional network, boasting more than 560 million users across more than 200 countries and territories […]

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Whether you love it or loathe it, social media is one of the most effective marketing tools we have today. It not only strengthens customer relationships and loyalty, but helps to validate your brand, keeping you at the forefront of your customers’ minds. Weirdly, many of the trends for 2019 seem to be current trends […]

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More than 5 million businesses are advertising on Facebook which means it’s very much a great place to advertise. However, you don’t want to jump into Facebook advertising without a plan of action – Facebook advertising can become pricey over time and it’s important to measure your ROI to ensure your investment is a smart […]

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Instagram has truly kept us busy this year, spoiling us with updates. It’s updated its algorithm, added topic channels, offered video chat, direct messaging and IGTV, as well as adding Q&As and poll options to its stories. The updates have been so many, so often, that we thought a recap would be a great way […]

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Facebook Pixels are useful marketing tools embedded into websites, that help tailor Facebook adverts to the best audience. We’re all for tailored advertising, that means users see items that are most relevant to them, pages they have visited before and items they have added to an online basket. You reach more of the audience that […]

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Twitter has 328 million active users, and businesses all over the world have jumped on the social media platform to engage and communicate with potential customers. 63.5 percent of social media managers ranked Twitter as one of their top social media platforms in terms of return on investment (ROI). However, getting the result you want isn’t just […]

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If you haven’t already noticed yet, there is a new feature on Facebook that allows you to share stories from your phone… just like Snapchat and Instagram. If you use Snapchat and Instagram, you’ll pretty much know how to use Facebook stories, but there are some exciting differences that allow you to interact with your Facebook […]

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With over 316 million monthly active users, it is no wonder that Twitter is a great platform for businesses to grow their brand and help engage more with their customers. Typically, there are 3 reasons why business use Twitter as part of their marketing strategy: To interact with customers Support lead generation Engage with influencers […]

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2016 has been a game changer for the marketing industry. With video online marketing booming and social media becoming a key marketing tactic, more businesses in 2016 have focused their energy on producing relevant and high quality marketing content for their customers, helping to increase brand awareness and generate sales. To make sure we keep on our […]

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Is your business active on LinkedIn? Are you making the most out of the platform? Do you have company page but you have yet to post updates? If you don’t have an active and on-brand LinkedIn company page, you could be missing out on effectively building your audience and generating leads. Thankfully, it takes relatively […]

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