Looking at marketing campaigns and messages that have made the biggest impact can give us a much clearer insight into trends and shifts in the market. Examining what’s popular can help us decipher not only what current audiences are looking for, but what messages resonate with them and what trends are important to them. So, […]

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Great marketing, done well, can unfortunately be as time consuming as it is rewarding. But, like most things in business, the more you put into it, the more you’ll get out of it. Is it worth it? Absolutely. Some of the major reasons to outsource your marketing to professionals include an instant increase in skill, […]

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When it comes to marketing, the further you can plan ahead, the better equipped you’ll be to manage any changes that come your way. So, to help you plan for the future, we’ve put together a list of marketing trends to watch out for in 2019. 1. People trust people, not ads As many as […]

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This generation of young adults have grown up in a digital revolution and their lives are self-published across various social media platforms. They have a world of online information to navigate, and digital connectivity to nearly every corner of the earth at the touch of their fingertips. Yet, young men and women today are seeking […]

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2016 has been a game changer for the marketing industry. With video online marketing booming and social media becoming a key marketing tactic, more businesses in 2016 have focused their energy on producing relevant and high quality marketing content for their customers, helping to increase brand awareness and generate sales. To make sure we keep on our […]

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Are you ready for 2017? It’s getting closer… For many businesses, December is the time where operations start to slow down, many employees take annual leave and jobs that aren’t considered urgent get forgotten about until the New Year. Unfortunately slowing down in December is the last thing your business should be doing, as now […]

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The 4 P’s are the base point of all marketing activity. Before setting out on your marketing journey, you need to ensure that you’ve got your product, price, promotion and place figured out and integrated. Failure to do so will result in an ill-thought-out, messy marketing campaign. Here are the 4 P’s that you need […]

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For SMEs, online marketing can be great way to increase brand awareness and define yourself as the expert in your industry. However, that does not been traditional, offline marketing methods should be ignored. Even in this digital age, there is still a place for using ‘old-school’ marketing tactics as it can help you reach a […]

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Failure is something that many people shy away from. It is something that many of us are scared to acknowledge and find hard to accept. You know why? Because failure sucks. It leaves you feeling deflated and demotivated. Sadly, setting objectives won’t rid the world of failure all together, but it will certainly help your business achieve more. […]

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