Growing your audience is always a huge gain for business. More eyes on your company mean more potential business, but what happens when your audience becomes too big for single message targeting? Could you be missing out on conversions by being too impersonal with your messaging? The broader your audience, the broader their preferences, needs […]

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If you find yourself in a lead generation slump, it could be due to a wide number of reasons. Perhaps you’ve exhausted certain avenues, perhaps your strategy could use an update, or perhaps the needs of your audience have changed. One of the most effective ways to improve your lead generation, and to make sure […]

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Multichannel marketing should be your go-to method of marketing for a number of reasons. The biggest reason is that multichannel marketing ensures you are where your customers are. According to statistics, multichannel customers spend three to four times more than single-channel customers. If your marketing spans across multiple channels, you know you’re doing the right […]

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Looking at marketing campaigns and messages that have made the biggest impact can give us a much clearer insight into trends and shifts in the market. Examining what’s popular can help us decipher not only what current audiences are looking for, but what messages resonate with them and what trends are important to them. So, […]

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Great marketing, done well, can unfortunately be as time consuming as it is rewarding. But, like most things in business, the more you put into it, the more you’ll get out of it. Is it worth it? Absolutely. Some of the major reasons to outsource your marketing to professionals include an instant increase in skill, […]

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When it comes to marketing, the further you can plan ahead, the better equipped you’ll be to manage any changes that come your way. So, to help you plan for the future, we’ve put together a list of marketing trends to watch out for in 2019. 1. People trust people, not ads As many as […]

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This generation of young adults have grown up in a digital revolution and their lives are self-published across various social media platforms. They have a world of online information to navigate, and digital connectivity to nearly every corner of the earth at the touch of their fingertips. Yet, young men and women today are seeking […]

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2016 has been a game changer for the marketing industry. With video online marketing booming and social media becoming a key marketing tactic, more businesses in 2016 have focused their energy on producing relevant and high quality marketing content for their customers, helping to increase brand awareness and generate sales. To make sure we keep on our […]

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Are you ready for 2017? It’s getting closer… For many businesses, December is the time where operations start to slow down, many employees take annual leave and jobs that aren’t considered urgent get forgotten about until the New Year. Unfortunately slowing down in December is the last thing your business should be doing, as now […]

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