USP stands for ‘unique selling point’ and is one of the simplest ways to communicate to a mass audience ‘why we should buy from you.’ If we were to use supermarkets as an example, then M&S’s USP would be ‘luxury’, Tesco’s would be ‘prominence’ and ASDA’s would be ‘value’. It’s the most basic factor that […]

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Evaluating your marketing is just as important as planning it. Without measuring your success, how do you know if you’re targeting the right audience, using the best techniques or meeting your targets? Measuring your marketing results doesn’t have to be expensive or complicated. It can be as simple as asking your customers what they think […]

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For those who don’t know, an elevator pitch is how you would sell your business to someone in 20 to 30 seconds, the time it takes to complete an average elevator ride. This elevator pitch isn’t just useful for selling, though – how often are you at a party or gathering and somebody says to […]

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Networking is a very useful marketing tool, one that is often overlooked due to the time it demands. After a long day at work, is networking worth the effort? We think it is. It’s true, that networking is a technique that works best over time, but you can start making an impact from the very […]

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Credibility is something that takes a lot of time and patience to build, however it’s never too early to start building it. Keep your word, be transparent – “under-promise, over-deliver” that is the mantra of a credible company. If you are renowned for keeping your word, saying what you mean, being honest and going the […]

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Writing a marketing plan can sound like a daunting process, particularly when you’re trying to work backwards from a huge goal. With 12 months in a year and 52 weeks to think about, writing a detailed plan can feel like a huge mountain to climb. However, we’ve highlighted the key stages of putting together a […]

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A direct mail campaign is a great opportunity to grab the attention of potential clients, or even rekindle a relationship with existing clients. But how do you go about setting one up? We’re here to offer our expert advice: Who to send it to Targeting who you are sending your campaign to is one of […]

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For the majority of businesses, local promotion can be one of the best ways to bring about new business and customer loyalty. But what is the best way to raise your profile locally? We’ve put together some inside tips that should help you to increase your profile: Attend local networking events We are huge believers […]

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When being invited into any kind of relationship, people want to know what they’re getting themselves involved with. Using a new brand for the first time is a similar concept to someone saying “Marry me?” on a first date. How do you know if you want to get into a relationship, when you’ve only just […]

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So often I hear a client say “we want to say the same thing as this company” or “we’d love to look like this company” or “let’s release a similar campaign to these guys”. Don’t get me wrong, I see the allure – I’d love to have the success (and cheek bones) of Keira Knightley, […]

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