Summer is a season full of smiles and sunshine, it’s no wonder that it’s many peoples’ favourite time of year. This makes summer a very positive theme to get on board with! So, here are some ways you can incorporate it into your marketing messages, and use it to your advantage. Have a summer sale […]

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Growing your audience is always a huge gain for business. More eyes on your company mean more potential business, but what happens when your audience becomes too big for single message targeting? Could you be missing out on conversions by being too impersonal with your messaging? The broader your audience, the broader their preferences, needs […]

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If you find yourself in a lead generation slump, it could be due to a wide number of reasons. Perhaps you’ve exhausted certain avenues, perhaps your strategy could use an update, or perhaps the needs of your audience have changed. One of the most effective ways to improve your lead generation, and to make sure […]

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Most small businesses have a modest marketing budget and, even if you don’t, it’s important to make every penny count. Your budget doesn’t have to be big to make a big impact, and so we’re going to share 4 low-budget marketing tactics with you here. Let’s make that budget go further. Reuse your adverts and […]

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Multichannel marketing should be your go-to method of marketing for a number of reasons. The biggest reason is that multichannel marketing ensures you are where your customers are. According to statistics, multichannel customers spend three to four times more than single-channel customers. If your marketing spans across multiple channels, you know you’re doing the right […]

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We’re about to get all Derren Brown on you in this blog. Are you sitting comfortably? Did you know that 95% of our purchase-decision-making takes place in our subconscious minds? Even when that purchase is a service, it’s influenced by quick, emotional judgments. By understanding how humans make decisions, we can tailor our messages to […]

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Everyone has goals, and whether they be big or small, they are important. Goals, dreams and aspirations are what keep us motivated. They push us to be better versions of ourselves and keep us focussed. So why do so many people give up on their goals? People give up on goals when they aren’t equipped […]

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On Wednesday 25th April 2018, our Managing Director Joanne Wilson was invited to speak about how she sees the future of marketing at Expo East.   Here is what she had to say: I think there is a real dichotomy at the moment between what technology can allow us to do as marketers, and what […]

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This generation of young adults have grown up in a digital revolution and their lives are self-published across various social media platforms. They have a world of online information to navigate, and digital connectivity to nearly every corner of the earth at the touch of their fingertips. Yet, young men and women today are seeking […]

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