Water cooler moments are what keep us all going in the workplace, or at least are what keep the conversations going! It’s those juicy bits of “Oh my goodness, did you see this?” gossip that everyone can collectively get excited about while gathered around the virtual water cooler. Perhaps you even do have a water […]

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If we’ve learned anything from our years of web design experience, it’s that you can tell a lot from looking at new and exciting design trends. These trends quite literally pave the way, making design history. It’s important to take note! So, whether you incorporate some of these ideas in your next website update or […]

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Looking at marketing campaigns and messages that have made the biggest impact can give us a much clearer insight into trends and shifts in the market. Examining what’s popular can help us decipher not only what current audiences are looking for, but what messages resonate with them and what trends are important to them. So, […]

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A chatbot is a computer program which can have real conversations with customers. Their chat interface allows them to converse with real humans, providing answers to their questions and generally being as helpful as possible. They are essentially friendly digital assistants. Many companies have added chatbots to their website, and for good reason. But what […]

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Great marketing, done well, can unfortunately be as time consuming as it is rewarding. But, like most things in business, the more you put into it, the more you’ll get out of it. Is it worth it? Absolutely. Some of the major reasons to outsource your marketing to professionals include an instant increase in skill, […]

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Google is undoubtably one of the most useful tools in the twenty first century, but it sure can seem elusive and mysterious sometimes. With 3.5 billion users flocking to the website daily, how well do we really know what users want? And, more importantly, how can we use this information to our marketing advantage? By […]

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Pay Per Click (PPC) is a type of advertisement that allows businesses to target web-users who might be interested in your services or product. As the name suggests, businesses only pay when the advert has been clicked on and engaged with. Many small businesses rule out PPC because they expect it to be only a […]

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Technology is making a big impact on the way that digital marketing is evolving. Ongoing innovation means that marketers are constantly finding new ways to explore new methods when helping their clients generate more leads. One of the most exciting advances is Artificial Intelligence (AI) and many companies are starting to see the benefits that […]

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Due to popular demand, Fill the Gap Marketing have teamed up with Nettl so that we can now offer our clients specialist SEO services. This service sits alongside our other popular services with Nettl such as website design and printing. We only partner with companies we trust, to offer you the best possible services out there. […]

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