When your SEO is supercharged, to Google, your site appears like a neon lighthouse. This, as you would expect, gets you a better search ranking, which in turn increases visits to your website. Follow our top tips to help enhance your search engine optimisation (SEO) and improve your website’s visibility. 1. Write to the Right […]

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Strong Customer Authentication (SCA) comes into place on the 19th September. But will it affect you and how? What is SCA? SCA is a new European regulatory requirement that is being introduced to reduce fraud and make online payments more secure. Who will It affect? It will primarily affect credit and debit card transactions. So, […]

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On 3rd July 2019, the ICO updated their guidance on cookie policies. That means that yours may now break the rules and will need to be updated! So, what changes do you need to be aware of? We’ve outlined the basics to help make sure you comply to the most up-to-date cookie guidelines. 1. Inform […]

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Water cooler moments are what keep us all going in the workplace, or at least are what keep the conversations going! It’s those juicy bits of “Oh my goodness, did you see this?” gossip that everyone can collectively get excited about while gathered around the virtual water cooler. Perhaps you even do have a water […]

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If we’ve learned anything from our years of web design experience, it’s that you can tell a lot from looking at new and exciting design trends. These trends quite literally pave the way, making design history. It’s important to take note! So, whether you incorporate some of these ideas in your next website update or […]

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Looking at marketing campaigns and messages that have made the biggest impact can give us a much clearer insight into trends and shifts in the market. Examining what’s popular can help us decipher not only what current audiences are looking for, but what messages resonate with them and what trends are important to them. So, […]

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A chatbot is a computer program which can have real conversations with customers. Their chat interface allows them to converse with real humans, providing answers to their questions and generally being as helpful as possible. They are essentially friendly digital assistants. Many companies have added chatbots to their website, and for good reason. But what […]

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Great marketing, done well, can unfortunately be as time consuming as it is rewarding. But, like most things in business, the more you put into it, the more you’ll get out of it. Is it worth it? Absolutely. Some of the major reasons to outsource your marketing to professionals include an instant increase in skill, […]

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Google is undoubtably one of the most useful tools in the twenty first century, but it sure can seem elusive and mysterious sometimes. With 3.5 billion users flocking to the website daily, how well do we really know what users want? And, more importantly, how can we use this information to our marketing advantage? By […]

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Pay Per Click (PPC) is a type of advertisement that allows businesses to target web-users who might be interested in your services or product. As the name suggests, businesses only pay when the advert has been clicked on and engaged with. Many small businesses rule out PPC because they expect it to be only a […]

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