Looking at marketing campaigns and messages that have made the biggest impact can give us a much clearer insight into trends and shifts in the market. Examining what’s popular can help us decipher not only what current audiences are looking for, but what messages resonate with them and what trends are important to them. So, […]

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SEO (Search engine optimisation) is one of the most effective ways to get free and organic traffic to your website. Major search engines, such as Google, Bing and Yahoo, display primary search results after a search term or keyword has been entered. These results show viewers relevant pages, videos and local listings that are all ranked based on what the […]

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According to the latest statistics, there are currently over 1.49 billion active users on Facebook. And, when you consider that over 78% of these users find products to buy via Facebook, that’s huge audience potential for your company to reach. 2019 is a year of new and exciting updates for Facebook, updates that you can […]

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We love a good trend publication. They probably have quite a niche audience, let’s be honest, but as marketing specialists, it’s this new-found knowledge that helps us to help you succeed. And we love helping you succeed more than anything. These trends for 2019 set new benchmarks; they show us new opportunities for improvement, and […]

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Earlier this year, Wyzowl and HubSpot released their State of Video Marketing Report for 2018 which unearthed some incredible stats around the impact of videos: Video helps marketers: 81% of marketers who used video as a part of their marketing strategy saw business grow 20% in a single year. 97% of marketers say video has […]

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The internet has quickly become our go-to source for information. Whether you want to find out local store opening times, the number for an emergency plumber or the background of your new favourite band, the internet will have your solution. So, what about when it comes to your business? How do you stand out amongst […]

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Copywriting and content marketing share a lot of the same techniques, so it’s easy to see how they are often confused for one another. Both are creative types of writing which write with the intention to achieve specific results, but why is it important to know the differences? According to HubSpot, 53 per cent of […]

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A blog is a really simple but effective tool. And if you aren’t already blogging, here are some great reasons why you absolutely should be: Firstly, it’s a great way to attract an audience to your website. Blogging fuels SEO (search engine optimisation) and can help you to appear higher in search engines when your […]

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Are you at the end of your campaign with no successful results? You may be feeling slightly deflated and confused as to why the outcomes of your campaign didn’t meet your expectations. You know your business has potential but you are just not getting your message across effectively to your target market. Here are our […]

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How can you stand out from your competition to engage with your ideal customer? Take a look at what they are doing and do better. It’s time to grab your customers’ attention with great content. Here are 4 tips to help you write the unexpected: Unpredictable There is nothing worse than reading some content and already […]

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