The internet has quickly become our go-to source for information. Whether you want to find out local store opening times, the number for an emergency plumber or the background of your new favourite band, the internet will have your solution. So, what about when it comes to your business? How do you stand out amongst […]

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Copywriting and content marketing share a lot of the same techniques, so it’s easy to see how they are often confused for one another. Both are creative types of writing which write with the intention to achieve specific results, but why is it important to know the differences? According to HubSpot, 53 per cent of […]

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A blog is a really simple but effective tool. And if you aren’t already blogging, here are some great reasons why you absolutely should be: Firstly, it’s a great way to attract an audience to your website. Blogging fuels SEO (search engine optimisation) and can help you to appear higher in search engines when your […]

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Are you at the end of your campaign with no successful results? You may be feeling slightly deflated and confused as to why the outcomes of your campaign didn’t meet your expectations. You know your business has potential but you are just not getting your message across effectively to your target market. Here are our […]

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How can you stand out from your competition to engage with your ideal customer? Take a look at what they are doing and do better. It’s time to grab your customers’ attention with great content. Here are 4 tips to help you write the unexpected: Unpredictable There is nothing worse than reading some content and already […]

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With these tips, you’ll write headlines that are even better than that one. Probably… A to-the-point summary Don’t blabber on and on and on and on and on. “5 tips that you may or may not use depending on how much you deem them to be effective without the use of statistics but we’re pretty […]

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As we all know, effective, targeted marketing can help make a business more successful. Marketing is all about how company communicates with its target market, with the purpose to satisfy the needs of the customer and ultimately generate sales. But did you know, that there are two different types of marketing? The first is outbound […]

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Adding frequent, quality content to your website is incredibly important for your website ratings. Records show that the average company that blogs generates 55% more website visitors than companies without blogs on their site. Blogging also generates 97% more inbound links to a site and 126% more leads. It’s something that every company should be […]

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A blog about blogs? Watch out internet, we may break you. Blogs are brilliant. We’re a huge fan. This one is exceptional, for example. But when you’re writing about the same subject again and again, it can become difficult to keep your blog fresh. So what do you write about? How do you keep your […]

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The recent introduction and development of social media platforms and communication apps such as Twitter and Slack, mean that internal channels of communication are now more in use than ever before. These platforms don’t just share messages to the outside world, they are used internally by companies too, communicating with members of staff. As part […]

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