Brand awareness illustrates how familiar your target audience is with your brand and how well they recognise it. Words like ‘trending” denote a brand with high appreciation. However, this kind of recognition doesn’t happen overnight. Powerful brand awareness is a result of many simultaneous efforts that go way beyond the act of attaining customers. Establishing […]

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Branding is more than just the name of your business, it’s more than a tag line or slogan. So what is it? Branding is the essence of your business. Your brand is your identity. Your brand is the voice your customer hears when you speak to them. Who needs a Brand? Everyone, every business of […]

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