Copywriting and content marketing share a lot of the same techniques, so it’s easy to see how they are often confused for one another. Both are creative types of writing which write with the intention to achieve specific results, but why is it important to know the differences? According to HubSpot, 53 per cent of […]

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Facebook Pixels are useful marketing tools embedded into websites, that help tailor Facebook adverts to the best audience. We’re all for tailored advertising, that means users see items that are most relevant to them, pages they have visited before and items they have added to an online basket. You reach more of the audience that […]

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LinkedIn: have you ever wondered what it really is and why it seems that pretty much everyone has an account? Well, wonder no more… LinkedIn is actually a social networking site, but unlike other social media platforms such as Twitter or Facebook, LinkedIn is predominantly used for business purposes rather than for social purposes. Most […]

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Everyone has goals, and whether they be big or small, they are important. Goals, dreams and aspirations are what keep us motivated. They push us to be better versions of ourselves and keep us focussed. So why do so many people give up on their goals? People give up on goals when they aren’t equipped […]

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A blog is a really simple but effective tool. And if you aren’t already blogging, here are some great reasons why you absolutely should be: Firstly, it’s a great way to attract an audience to your website. Blogging fuels SEO (search engine optimisation) and can help you to appear higher in search engines when your […]

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On Wednesday 25th April 2018, our Managing Director Joanne Wilson was invited to speak about how she sees the future of marketing at Expo East.   Here is what she had to say: I think there is a real dichotomy at the moment between what technology can allow us to do as marketers, and what […]

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Rachael Smith, our Marketing Director here at Fill the Gap Marketing is digging out her running shoes and will be taking part in The British Heart Foundation’s running event: MyMarathon. What is MyMarathon? “MyMarathon is a marathon you can complete in a way that suits you! Whether these are the first miles you’ve ever run, […]

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In spite of all the noise around GDPR at the moment amongst the business community, one thing to us seems clear…that people are still not clear about what it all means to them, what needs to be done and by when. One of the biggest areas of confusion is around email marketing.  Email marketing is […]

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