Growing your audience is always a huge gain for business. More eyes on your company mean more potential business, but what happens when your audience becomes too big for single message targeting? Could you be missing out on conversions by being too impersonal with your messaging? The broader your audience, the broader their preferences, needs […]

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If you find yourself in a lead generation slump, it could be due to a wide number of reasons. Perhaps you’ve exhausted certain avenues, perhaps your strategy could use an update, or perhaps the needs of your audience have changed. One of the most effective ways to improve your lead generation, and to make sure […]

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Most small businesses have a modest marketing budget and, even if you don’t, it’s important to make every penny count. Your budget doesn’t have to be big to make a big impact, and so we’re going to share 4 low-budget marketing tactics with you here. Let’s make that budget go further. Reuse your adverts and […]

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Multichannel marketing should be your go-to method of marketing for a number of reasons. The biggest reason is that multichannel marketing ensures you are where your customers are. According to statistics, multichannel customers spend three to four times more than single-channel customers. If your marketing spans across multiple channels, you know you’re doing the right […]

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If we’ve learned anything from our years of web design experience, it’s that you can tell a lot from looking at new and exciting design trends. These trends quite literally pave the way, making design history. It’s important to take note! So, whether you incorporate some of these ideas in your next website update or […]

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Looking at marketing campaigns and messages that have made the biggest impact can give us a much clearer insight into trends and shifts in the market. Examining what’s popular can help us decipher not only what current audiences are looking for, but what messages resonate with them and what trends are important to them. So, […]

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A chatbot is a computer program which can have real conversations with customers. Their chat interface allows them to converse with real humans, providing answers to their questions and generally being as helpful as possible. They are essentially friendly digital assistants. Many companies have added chatbots to their website, and for good reason. But what […]

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Planning an event (and doing it well!) takes a lot more work than most people realise. It’s easy to become overwhelmed by an ever-growing list of preparation tasks. And, even when that endless list is complete, it’s difficult to know which to tackle first. Don’t worry, because we’re here to help. Not only do we […]

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Have you noticed the term “Demand Generation” cropping up more and more in marketing lately? This may well be because the term has undergone radical change over the past eight years, growing in popularity and it is now said that 2020 is set to be the biggest year yet for Demand Generation. What is ‘Demand […]

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Have you ever wished you could react to a LinkedIn post in more ways than a simple ‘thumbs up’. Well, due to popular demand, all of your emoji-fuelled dreams are about to come true. LinkedIn have decided to increase their offering of reactions to users’ posts, broadening the available emoji range and rolling them out […]

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