On behalf of my friends at Lincoln University:- The Creative Advertising course is very excited and honoured to be welcoming SIR JOHN HEGARTY to come and speak at the University on Tuesday 23rd April. Title: Hegarty on Advertising Date: Tuesday 23rd April Time: 12-1.30pm Location: EMMTEC lecture theatre, Brayford campus, Lincoln University Tickets: £2 in […]

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“While the phrase ‘Location, Location, Location’ may be the mantra of the property world, ‘Content, Content, Content’ may very well be the mantra of the web site industry”  [Thanks to Office Smarts in the US for this quote]. Your website content is not just for your current and potential customers. It should highlight, to anyone […]

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ROLE: PART TIME MARKETING ASSISTANT AND JUNIOR COPYWRITER This vacancy has now been filled. Thank you Person Specification Essential Skills Marketing background (either a related degree or through experience). Copywriting skills Computer literate – familiar with how to use social media, Excel, Word, Powerpoint, email software, databases and Google for research Good telephone manner Proactive […]

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Thanks to John Jantsch for this – I love it and talk about it all the time with my clients.  This is my take on it . .  have a read . . it might explain why that advert you placed didn’t work . . and give you some ideas about what to do next […]

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We all know the stereotypical office situation… phones ringing all over the place, people rushing about, armfuls of papers which need sorting, printers streaming out, more letters to file away and an atmosphere full of stress. This is all very well- it’s what we are used to now. However, can you really get everything done […]

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An email communication is a great way to keep in touch with your clients and prospects. It is an easy way to say hello and to remind them that you are there and ready and waiting to do business with them. An email newsletter is a great way to keep in touch without selling to people. […]

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Times are tough.  Budgets are being cut.  It’s important that you don’t neglect your marketing.   Great marketing doesn’t need to be expensive – through Target, our marketing tips e-bulletin we will give you lots of cost effective marketing ideas. [You can sign up here]. Although the economy is still only limping along at the moment, my advice […]

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   . . is great customer service. You already know that it costs a lot more to seek out and recruit a new customer than it does to look after your existing ones.  But what are you doing about it?  Here are some ideas:- Do a customer survey – ask them what they think.  Are they […]

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Welcome. This is the fifth, and final (for now) post in our series on marketing planning.  A guide explaining how you can do some strategic marketing planning to help you to grow your business profitably. You have done your research and set some realistic but challenging (and measurable) objectives.  You have worked out the best strategy […]

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