PCN (Pro Copywriters’ Network) Conference 2013 This year saw the first PCN Conference take place at Haberdashers’ Hall in Smithfield, Central London. Jo and I were amongst the early bird purchasers and definitely the most eager to hear what the great line-up of speakers had to share. I was first introduced to the straight-talking Dave […]

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Simply stunning We are delighted to announce that Fill the Gap Marketing Academy is supporting the University of Lincoln for their guest lecture:- Professor of Marketing, Joelle Vanhamme who will be talking about Surprise Marketing. Learn what it is and how you can use it to grow your business. Take advantage of this fabulous opportunity […]

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A sample of some of our copywriting work.  If you would like us to write some ‘words that sell’ to get YOUR business growing, please do get in touch: hello@fillthegapmarketing.co.uk CLICK HERE TO VIEW >> Fill the Gap Copywriting Portfolio

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As we are out and about talking to business owners and managers at events, the thing we find almost every time, is that lots of people aren’t really sure what marketing is. They know that it is something to do with advertising, or websites, or social media . . but marketing is SO much more than […]

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I do quite a lot of networking.  I have found it is a great way to build relationships with potential customers and suppliers.  But this post isn’t about networking – although that’s a good subject for another time. Something that goes hand-in-hand with networking, is business cards.  What is your business card saying about you? […]

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Do you sometimes feel like you get little or no response from your marketing efforts? Here are five key tips to ensure that you are reaching your customers successfully. Our tips will help you to get the most out of your marketing, after all; there’s no point in perfecting your message if there is nobody […]

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I want to share a great marketing idea with you. Firstly you need to know who Andy Maslen is.  He’s a great copywriter, author and trainer.  He’s someone I admire and I’ve read his books.  I’m part of his Copywriting Academy group on Linked In. Within the forum on Linked In Andy posted a message […]

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When asked what the cheapest form of marketing is, I have often answered ‘Customer Service,’ . . . not because customer service is cheap, it might not be, but because you should be doing it anyway. Nothing spreads the word and builds your reputation like great customer service. If you can go that extra mile […]

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