At last night’s Fill the Gap Marketing Academy our guest speaker, Barry Ardley from the University of Lincoln, brought to the table the idea of entrepreneurial marketing. Here is a short blog post that summarises what Barry explained, and at the end, a few ideas / actions that might help a small/medium business to implement […]

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The internet has been around for over 25 years now and so has communicating digitally. Every day more and more businesses are joining Facebook, Twitter, Google+, LinkedIn and Pinterest to boost their online presence. By why are businesses using social media sites for marketing? Traditional marketing methods can be time-consuming and costly when trying to reach potential customers. What […]

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CHANGE OF VENUE UPDATE: Due to increasing demand, the venue is now the George Stevenson Exhibition Hall at Newark Showground. I’ve always been a fan of networking.  It’s a great way to meet potential customers and associates.  People buy from people and my business has grown through the relationships that I have formed at networking. […]

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I was asked to do a presentation for the local branch of the Federation of Small Businesses.  I knew that quite a few of the people in the audience had already heard me talk about marketing planning and copywriting, so I decided to do something new and different. As a Chartered Marketer I spend a lot […]

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This vacancy has now been filled. Thank you ROLE: COPYWRITER / MARKETING ASSISTANT Fill the Gap Marketing Ltd is a small marketing company based in Lincoln, UK.  We are looking to recruit a copywriter / marketing assistant.  Our focus is on helping our clients to grow their business profitably. We do this through strategic marketing […]

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As a Chartered Marketer, certified by the Chartered Institute of Marketing, I am passionate about learning about marketing.  I regularly read and listen to marketing and business books and attend relevant courses and seminars. The Fill the Gap Marketing Academy is a way for me to share this knowledge, supported by other fantastic marketing speakers, to […]

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Last month I attended Lincoln Business Club for the preview of our new video. However, pre-video I had to stand up and present a ‘30 second elevator pitch’ to an audience of around 65 business attendees. I put a lot of thought into what I was going to say, amending it rigorously and writing it […]

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PCN (Pro Copywriters’ Network) Conference 2013 This year saw the first PCN Conference take place at Haberdashers’ Hall in Smithfield, Central London. Jo and I were amongst the early bird purchasers and definitely the most eager to hear what the great line-up of speakers had to share. I was first introduced to the straight-talking Dave […]

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Simply stunning We are delighted to announce that Fill the Gap Marketing Academy is supporting the University of Lincoln for their guest lecture:- Professor of Marketing, Joelle Vanhamme who will be talking about Surprise Marketing. Learn what it is and how you can use it to grow your business. Take advantage of this fabulous opportunity […]

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