Times are tough.  Budgets are being cut.  It’s important that you don’t neglect your marketing.   Great marketing doesn’t need to be expensive – through Target, our marketing tips e-bulletin we will give you lots of cost effective marketing ideas. [You can sign up here]. Although the economy is still only limping along at the moment, my advice […]

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   . . is great customer service. You already know that it costs a lot more to seek out and recruit a new customer than it does to look after your existing ones.  But what are you doing about it?  Here are some ideas:- Do a customer survey – ask them what they think.  Are they […]

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Welcome. This is the fifth, and final (for now) post in our series on marketing planning.  A guide explaining how you can do some strategic marketing planning to help you to grow your business profitably. You have done your research and set some realistic but challenging (and measurable) objectives.  You have worked out the best strategy […]

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Welcome. This is the fourth post in our series on marketing planning.  A guide explaining how you can do some strategic marketing planning to help you to grow your business profitably. You have done your research and set some realistic but challenging (and measurable) objectives.  You have worked out the best strategy – i.e. you know […]

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Welcome. This is the third post in our series on marketing planning.  A guide for the new year explaining how you can do some strategic marketing planning to help you to grow your business profitably. You have done your research and set some realistic but challenging (and measurable) objectives.  Now it’s time to consider how you […]

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Welcome. This is the second post in our series on marketing planning.  A guide for the new year explaining how you can do some strategic marketing planning to help you to grow your business profitably. You have done your situation analysis – (see previous post if you haven’t) – now the exciting bit – where […]

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Now is a great time for getting your marketing plan in place.  There are many benefits to having a plan, for me, the main two are that they reduce risk and give you a greater chance of achieving your goal. The marketing planning framework I recommend and the one I often use when creating marketing […]

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Hello.  Happy New Year and welcome to my marketing meanderings. . . . . here to help you to use marketing planning to grow your business. The start of a new year is a great time to think about the future of your business.  Have you been meaning to make a plan?  At the start of […]

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