Advertising is absolutely everywhere, in an average day the average person is exposed to 3,000 of them. It hits you from all angles – during your commute, while you’re waiting for public transport, on the vehicles you queue behind, between the songs you listen to, on websites you browse, slipped into your social media newsfeeds […]

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Writing a marketing plan can sound like a daunting process, particularly when you’re trying to work backwards from a huge goal. With 12 months in a year and 52 weeks to think about, writing a detailed plan can feel like a huge mountain to climb. However, we’ve highlighted the key stages of putting together a […]

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Events are a complex thing to manage. Venues, guests, catering, transport, equipment, screens, speakers; there’s so much to organise. And behind great organisation, comes a whole lot of planning. You want to make your event memorable for all of the right reasons, and so the best advice we can give you is to start your […]

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A direct mail campaign is a great opportunity to grab the attention of potential clients, or even rekindle a relationship with existing clients. But how do you go about setting one up? We’re here to offer our expert advice: Who to send it to Targeting who you are sending your campaign to is one of […]

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For the majority of businesses, local promotion can be one of the best ways to bring about new business and customer loyalty. But what is the best way to raise your profile locally? We’ve put together some inside tips that should help you to increase your profile: Attend local networking events We are huge believers […]

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When being invited into any kind of relationship, people want to know what they’re getting themselves involved with. Using a new brand for the first time is a similar concept to someone saying “Marry me?” on a first date. How do you know if you want to get into a relationship, when you’ve only just […]

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Despite all the tips and advice you’ll read in a day, the basic rule is that social media will only ever work for your business if you do it well. That means not too often, not too little and it is important to engage with the right people. We could write for years about all […]

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Imagine that your customers are sat on a see-saw, somewhere between happy and unhappy. How many of them are sat towards the happy end? Do you know? More importantly, what do you do if you see them sliding towards the unhappy end? Would you know how to stop them sliding off completely? Once a customer […]

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A Midlands based call centre specialising in inbound calls turned to Fill the Gap Marketing after a reduction in in-house marketing personnel. They were looking to achieve better results, whilst reducing their overall marketing costs. New message, new direction, new clients  Our relationship with this client began with the writing of a brand new marketing […]

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According to Ad Age, companies are expected to nearly double their social media spending in the next five years even though most can’t show the impact of social media on their business. This was an article shared by the genius that is Gyles Lingwood on Twitter (you should definitely buy his book about copywriting…just saying). […]

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