In an attempt to refine measurements of organic reach and address the vagueness around the authenticity of Brand Pages, Facebook has rolled out a wave of changes. At the time of their grand unveiling, in 2007, pages were defined by Facebook’s Founder Zuckerberg as “a completely new way of advertising online.” And, though they’ve continuously […]

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An amazing opportunity has arisen to join our team in Bingham. We are looking for someone to join us who absolutely loves words and writing for social media. We work in a modern, bright, open plan office very conveniently close to the train station and bus routes, plus there’s free parking on site. The bustling high […]

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Digital marketing – in lightning-speed reaction to a rapidly changing technological world – is evolving before our eyes. With innovative new techniques, consistent updates, and ever-changing algorithms, digital marketers live life in a state of perpetual hyper-awareness. An almost psychic connection to developing or continuing trends is required – in fact, it’s an essential ability, […]

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In a world where peoples’ attention spans are shorter than the time it takes to boil a kettle, gaining their focus on the web can be a real struggle. On average, visitors stay on websites for a mere 15 seconds, and most of them may never again return. So if it’s this hard to grab […]

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Google makes hundreds of changes to search each year. In 2018 alone, they made an eyepopping 3,234 updates — that’s almost nine a day! While the majority of these changes are tiny, Google occasionally smashes out a significant algorithmic update that affects search results hugely. For SEO people, knowing when major Google updates happen can […]

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As a species, human beings are lazy – it’s a fact. We learn some stuff, we pat ourselves on the back, and we feel very smug and content with what we know. However, we forget to consider the vast multiverse of things that we don’t know. Because the market trends of today are in a […]

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Most people create a LinkedIn profile without knowing what to do with it or how to use it effectively. Many professionals and business owners haven’t even bothered to make use of it, often leaving their profile sad and neglected. Imagine all of those lonely LinkedIn accounts, knowing their burning potential, but unable to reach it! […]

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Ho! Ho! Ho! And all that festive jazz and pizzazz. It may seem premature to be pondering on Christmas when we’ve barely packed away the summer; but in the wonderful world of marketing, Christmas always comes early. If Christmas is essential to your sales calendar, it’s vital to remember that you need to get planning […]

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When your SEO is supercharged, to Google, your site appears like a neon lighthouse. This, as you would expect, gets you a better search ranking, which in turn increases visits to your website. Follow our top tips to help enhance your search engine optimisation (SEO) and improve your website’s visibility. 1. Write to the Right […]

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There’s more to networking than just free nibbles and witty banter. Seriously. Attending networking events can lead to referrals, job leads, exposure and opportunities to grow both business and friendship circles. While many attendees will float out, hands stuffed with business cards, dreamy-eyed and feeling inspired, many do not. Disappointed and deflated, they may deem […]

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