Looking at marketing campaigns and messages that have made the biggest impact can give us a much clearer insight into trends and shifts in the market. Examining what’s popular can help us decipher not only what current audiences are looking for, but what messages resonate with them and what trends are important to them. So, […]

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A chatbot is a computer program which can have real conversations with customers. Their chat interface allows them to converse with real humans, providing answers to their questions and generally being as helpful as possible. They are essentially friendly digital assistants. Many companies have added chatbots to their website, and for good reason. But what […]

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Planning an event (and doing it well!) takes a lot more work than most people realise. It’s easy to become overwhelmed by an ever-growing list of preparation tasks. And, even when that endless list is complete, it’s difficult to know which to tackle first. Don’t worry, because we’re here to help. Not only do we […]

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Have you noticed the term “Demand Generation” cropping up more and more in marketing lately? This may well be because the term has undergone radical change over the past eight years, growing in popularity and it is now said that 2020 is set to be the biggest year yet for Demand Generation. What is ‘Demand […]

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Have you ever wished you could react to a LinkedIn post in more ways than a simple ‘thumbs up’. Well, due to popular demand, all of your emoji-fuelled dreams are about to come true. LinkedIn have decided to increase their offering of reactions to users’ posts, broadening the available emoji range and rolling them out […]

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SEO (Search engine optimisation) is one of the most effective ways to get free and organic traffic to your website. Major search engines, such as Google, Bing and Yahoo, display primary search results after a search term or keyword has been entered. These results show viewers relevant pages, videos and local listings that are all ranked based on what the […]

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According to the latest statistics, there are currently over 1.49 billion active users on Facebook. And, when you consider that over 78% of these users find products to buy via Facebook, that’s huge audience potential for your company to reach. 2019 is a year of new and exciting updates for Facebook, updates that you can […]

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Great marketing, done well, can unfortunately be as time consuming as it is rewarding. But, like most things in business, the more you put into it, the more you’ll get out of it. Is it worth it? Absolutely. Some of the major reasons to outsource your marketing to professionals include an instant increase in skill, […]

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They have become wise to wily tactics and, quite understandably, only want to invest in companies willing to invest time into their interests and needs. We call this type of marketing “the holistic approach” – holistic refers to addressing the whole person, including their physical, mental, and emotional health, while taking social factors into consideration […]

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We’re about to get all Derren Brown on you in this blog. Are you sitting comfortably? Did you know that 95% of our purchase-decision-making takes place in our subconscious minds? Even when that purchase is a service, it’s influenced by quick, emotional judgments. By understanding how humans make decisions, we can tailor our messages to […]

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