Looking at marketing campaigns and messages that have made the biggest impact can give us a much clearer insight into trends and shifts in the market. Examining what’s popular can help us decipher not only what current audiences are looking for, but what messages resonate with them and what trends are important to them. So, […]

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A chatbot is a computer program which can have real conversations with customers. Their chat interface allows them to converse with real humans, providing answers to their questions and generally being as helpful as possible. They are essentially friendly digital assistants. Many companies have added chatbots to their website, and for good reason. But what […]

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Planning an event (and doing it well!) takes a lot more work than most people realise. It’s easy to become overwhelmed by an ever-growing list of preparation tasks. And, even when that endless list is complete, it’s difficult to know which to tackle first. Don’t worry, because we’re here to help. Not only do we […]

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