There’s more to networking than just free nibbles and witty banter. Seriously. Attending networking events can lead to referrals, job leads, exposure and opportunities to grow both business and friendship circles. While many attendees will float out, hands stuffed with business cards, dreamy-eyed and feeling inspired, many do not. Disappointed and deflated, they may deem […]

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Social media can sometimes seem like a slow burner in the field of marketing. Effects are rarely instantaneous from your first post. But, over time, using these platforms makes a big impact on your visibility! Posting regularly will build up a rapport with your followers. What you share shows your personality, your useful traits and […]

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The pressure to make this blog post engaging is real! Webster’s Dictionary defines “engaging” as… Hmm, maybe not the best place to start. The first question you have to ask yourself is “who will be reading my blog post?”. Who are you writing for? Once you know your audience you can work out how to […]

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Instagram has truly kept us busy this year, spoiling us with updates. It’s updated its algorithm, added topic channels, offered video chat, direct messaging and IGTV, as well as adding Q&As and poll options to its stories. The updates have been so many, so often, that we thought a recap would be a great way […]

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Everyone has goals, and whether they be big or small, they are important. Goals, dreams and aspirations are what keep us motivated. They push us to be better versions of ourselves and keep us focussed. So why do so many people give up on their goals? People give up on goals when they aren’t equipped […]

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A blog is a really simple but effective tool. And if you aren’t already blogging, here are some great reasons why you absolutely should be: Firstly, it’s a great way to attract an audience to your website. Blogging fuels SEO (search engine optimisation) and can help you to appear higher in search engines when your […]

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On Wednesday 25th April 2018, our Managing Director Joanne Wilson was invited to speak about how she sees the future of marketing at Expo East.   Here is what she had to say: I think there is a real dichotomy at the moment between what technology can allow us to do as marketers, and what […]

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Rachael Smith, our Marketing Director here at Fill the Gap Marketing is digging out her running shoes and will be taking part in The British Heart Foundation’s running event: MyMarathon. What is MyMarathon? “MyMarathon is a marathon you can complete in a way that suits you! Whether these are the first miles you’ve ever run, […]

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From an agency’s perspective, there is certain information you will need to provide an agency with and certain questions you will need to be able to answer to ensure you end up with a website that not only looks great, but will help you achieve your marketing objectives. What is the main function of the website? […]

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