In an attempt to refine measurements of organic reach and address the vagueness around the authenticity of Brand Pages, Facebook has rolled out a wave of changes. At the time of their grand unveiling, in 2007, pages were defined by Facebook’s Founder Zuckerberg as “a completely new way of advertising online.” And, though they’ve continuously […]

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In a world where peoples’ attention spans are shorter than the time it takes to boil a kettle, gaining their focus on the web can be a real struggle. On average, visitors stay on websites for a mere 15 seconds, and most of them may never again return. So if it’s this hard to grab […]

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Google makes hundreds of changes to search each year. In 2018 alone, they made an eyepopping 3,234 updates — that’s almost nine a day! While the majority of these changes are tiny, Google occasionally smashes out a significant algorithmic update that affects search results hugely. For SEO people, knowing when major Google updates happen can […]

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As a species, human beings are lazy – it’s a fact. We learn some stuff, we pat ourselves on the back, and we feel very smug and content with what we know. However, we forget to consider the vast multiverse of things that we don’t know. Because the market trends of today are in a […]

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There’s more to networking than just free nibbles and witty banter. Seriously. Attending networking events can lead to referrals, job leads, exposure and opportunities to grow both business and friendship circles. While many attendees will float out, hands stuffed with business cards, dreamy-eyed and feeling inspired, many do not. Disappointed and deflated, they may deem […]

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Social media can sometimes seem like a slow burner in the field of marketing. Effects are rarely instantaneous from your first post. But, over time, using these platforms makes a big impact on your visibility! Posting regularly will build up a rapport with your followers. What you share shows your personality, your useful traits and […]

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The pressure to make this blog post engaging is real! Webster’s Dictionary defines “engaging” as… Hmm, maybe not the best place to start. The first question you have to ask yourself is “who will be reading my blog post?”. Who are you writing for? Once you know your audience you can work out how to […]

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Instagram has truly kept us busy this year, spoiling us with updates. It’s updated its algorithm, added topic channels, offered video chat, direct messaging and IGTV, as well as adding Q&As and poll options to its stories. The updates have been so many, so often, that we thought a recap would be a great way […]

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Everyone has goals, and whether they be big or small, they are important. Goals, dreams and aspirations are what keep us motivated. They push us to be better versions of ourselves and keep us focussed. So why do so many people give up on their goals? People give up on goals when they aren’t equipped […]

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