Are you on Snapchat? If not, you’re missing out. For those that don’t know, Snapchat allows users to send photos and videos to each other that expire within seconds of being viewed. From its introduction in 2011, Snapchat has grown to be the biggest video and photo sending app of its kind, and until now […]

Read More

Credibility is something that takes a lot of time and patience to build, however it’s never too early to start building it. Keep your word, be transparent – “under-promise, over-deliver” that is the mantra of a credible company. If you are renowned for keeping your word, saying what you mean, being honest and going the […]

Read More

Advertising is absolutely everywhere, in an average day the average person is exposed to 3,000 of them. It hits you from all angles – during your commute, while you’re waiting for public transport, on the vehicles you queue behind, between the songs you listen to, on websites you browse, slipped into your social media newsfeeds […]

Read More

Events are a complex thing to manage. Venues, guests, catering, transport, equipment, screens, speakers; there’s so much to organise. And behind great organisation, comes a whole lot of planning. You want to make your event memorable for all of the right reasons, and so the best advice we can give you is to start your […]

Read More

A direct mail campaign is a great opportunity to grab the attention of potential clients, or even rekindle a relationship with existing clients. But how do you go about setting one up? We’re here to offer our expert advice: Who to send it to Targeting who you are sending your campaign to is one of […]

Read More

Despite all the tips and advice you’ll read in a day, the basic rule is that social media will only ever work for your business if you do it well. That means not too often, not too little and it is important to engage with the right people. We could write for years about all […]

Read More

A Midlands based call centre specialising in inbound calls turned to Fill the Gap Marketing after a reduction in in-house marketing personnel. They were looking to achieve better results, whilst reducing their overall marketing costs. New message, new direction, new clients  Our relationship with this client began with the writing of a brand new marketing […]

Read More

According to Ad Age, companies are expected to nearly double their social media spending in the next five years even though most can’t show the impact of social media on their business. This was an article shared by the genius that is Gyles Lingwood on Twitter (you should definitely buy his book about copywriting…just saying). […]

Read More

How do I make my event a success? When it comes to running a successful event, you need lots of time, energy and even more patience. However, the rewards of hosting a well received event outweighs the effort you put into running it, especially as events can give you the opportunity to meet with prospects and […]

Read More

Imagine finding a beautiful Rolex watch for sale. It’s inside a glossy, high-profile magazine that is well-known and trusted. That’s pretty tempting, right? Now imagine the same advert, sellotaped roughly to a telegraph pole, with the Rolex advertised for £50. Hmm, maybe not quite so tempting now. . . How you target your audience is […]

Read More
Page 9 of 17...7891011...