It may seem like a strange subject for someone who is a chartered marketer to write about, but allow me to explain. People sometimes say, “I’ve done some marketing but it didn’t work.”  Have you heard anyone say this?  Have you said it? What it is helpful to understand is that advertising shouldn’t be labelled […]

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Today companies battle for attention on almost all forms of social media. It is difficult to make your posts stand out, difficult to keep up with trends and very difficult to keep the quality of your posts consistent. So we thought we’d share some of the websites we use, to keep ourselves ahead of the […]

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USP stands for ‘unique selling point’ and is one of the simplest ways to communicate to a mass audience ‘why we should buy from you.’ If we were to use supermarkets as an example, then M&S’s USP would be ‘luxury’, Tesco’s would be ‘prominence’ and ASDA’s would be ‘value’. It’s the most basic factor that […]

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First of all, why should you have a LinkedIn company page? Well, there are more than 150 different industries represented on company pages, 4 million companies that use company pages and more than 1.3 million products and services that are highlighted across these pages. If you haven’t set one up, now is the time to […]

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Whether you voted in, or whether you voted out, we are, where we are. In spite of the turbulent political and economic times, good news continues to happen. The press and throughout social media and in pubs and on street corners, people are focusing on the negative.  At this point, no one knows for certain […]

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For those who don’t know, an elevator pitch is how you would sell your business to someone in 20 to 30 seconds, the time it takes to complete an average elevator ride. This elevator pitch isn’t just useful for selling, though – how often are you at a party or gathering and somebody says to […]

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A blog about blogs? Watch out internet, we may break you. Blogs are brilliant. We’re a huge fan. This one is exceptional, for example. But when you’re writing about the same subject again and again, it can become difficult to keep your blog fresh. So what do you write about? How do you keep your […]

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How many times have you seen the advice: “Completely ignore your competition and focus on being true to your own company – your strong character will separate you from your competitors”. As true as this is, if everybody did that, then your business would become lost within a sea of strong personalities. At Fill the […]

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