When used correctly, email marketing can be a powerful marketing tool for your company. Unfortunately, we see many businesses making vital mistakes with their emails everyday, rendering the whole operation pointless and potentially even brand damaging. Here are 5 email marketing mistakes that many organisations still get wrong: Always selling People love buying, but they […]

Read More

Do you have a business blog? Are you regularly updating it? If you’re not blogging as a business, you could be missing out on a valuable inbound marketing tool that can engage effectively with your customers. According to HubSpot, businesses that blog are 13 times more likely to generate positive marketing ROI. A blog is a […]

Read More

With an app for almost everything, it can be useful to hear about those that have been tried and tested. At Fill the Gap Marketing, we use a variety of apps and services that help to make our office life a little easier. These tools help us to save time, and therefore money, when working […]

Read More

Email marketing is a great tactic to gain new customers and provide added value to your current client base. It helps you demonstrate your expertise, promote your products/services, and ensures your brand remains top of their mind. The problem is that email marketing only works if you have a list of people to email. While […]

Read More

Copywriting plays a massive role in the world of marketing. Great copywriters are able to write persuasive content that can help drive traffic to your website, engage effectively with your prospects and convert them into customers. For many businesses, copywriting is an afterthought and this is where mistakes can happen. Here are 4 copywriting mistakes […]

Read More

Exciting news for Fill the Gap Marketing! Last month we celebrated our 5th birthday of providing marketing support and copywriting services to businesses across the UK. Based in Lincoln, Newark and recently Grantham, Fill the Gap Marketing was first set up in 2010 by Joanne Wilson, Chartered Marketer, mum of three and running enthusiast. Keen to […]

Read More

To explain the emotions I have felt during the last few days is not going to be easy, but I am going to try.  I thought the London Marathon was going to be mostly about the running, I was wrong.  Believe me, I did a lot of running (in fact to my delight I didn’t […]

Read More

Many businesses that want to grow are hesitant about approaching marketing. Some feel they are doing fine as it is, or their current collection of customers are enough to see them by. Others find it daunting, and do not really have the time to market their business –  they are certainly not alone. However the fundamental reason behind why many businesses […]

Read More
Page 11 of 17...910111213...