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Your customers should be at the very centre of your business

Many thanks to our customers for their great testimonials and feedback – shown here to give you the peace of mind that we provide a great service.

“Thanks ever so much for our meeting, Rachael. Social media activity has rocketed after implementing just a couple of your ideas. You’re a star!”

Ian Stephens, Lawn Master

“Just wanted to say a big thank you to the team at Fill the gap for their help providing our website content. From initial coffee and chat with Rachael through to completed product, can not fault the friendly and enthusiastic service provided.”

Jake Matthews, Just Vehicle Solutions

“We first came across Fill The Gap Marketing through the Government Growth Vouchers Scheme where we had applied for funding to enhance our marketing strategy. We interviewed three marketing consultants and after that process instructed Fill The Gap as they were enthusiastic and instinctively knew what we were looking for. Jo and her team, particularly Caroline Cleary and Tracy Millar with Rachael Smith assisting ably prepared a Marketing Strategy, following an in-depth customer satisfaction survey. Phase 2 was to implement the strategy and we instructed Fill The Gap to help us take this forward, which they did, coming up with some excellent ideas and helping us with copy for our blogs and advising on growing our on-line presence through social media. We are now starting to see the fruits of their labours with increased counter sales to the local trade.”

Robert Bennett, Bennetts Timber

“Here at mplcontact we understand how important it is to say thank you.  So we just wanted to take this opportunity to say thank you to Fill the Gap Marketing for helping us to deliver a great service for our clients.”

Siobhain Goodall, Head of Business Development at mplcontact

“I have used Fill the Gap Marketing for the marketing for Perfectly Apt which has included designing a flyer, a mail chimp template and PR designs for print. Fill the Gap Marketing understand my brand and the messages I am trying to portray, they produce high quality work with a quick turnaround, would recommend them fully and do so to my clients”

Naiomi Grant, Managing Director at Perfectly Apt


It was lovely to have Rachael provide me with a mini training session on social media. I have learnt a lot and these days I feel it is very important to know more in this area as this is the way forward in a constantly changing world. I hope to promote my business further with this new information and drive traffic to my website True Colour fashion. Thank you Rachael.

Wendy Marshall, True Colour Fashion

“I worked with Jo & Tracy at Fill the Gap Marketing to develop a targeted sales and marketing plan for the University’s trading company. I found them both extremely personable and engaging. They were able to spot opportunities and communicate them to us clearly. Their work was extremely valuable and I would recommend Fill the Gap highly to any firm who does not have an in-house marketing team or alternatively any business needing an external perspective of their marketing and sales plans.”

Rob Jones Director of Enterprise at Bishop Grosseteste University

“Thank you so much Rachael and the Fill the Gap team for the customer surveys you carried on our behalf and the follow up report. Top job…10/10 and thanks for doing it, you’re making a real difference to a lot of people including my kids in schools. I’ve got some work to do now as a result… but, that’s a good thing. At least I now know what to focus on more.”

Keith Warren, The Big Picture

“Fill the Gap helped us venture into new areas of marketing very quickly. With good advice and a helpful team, they moved us onto the next level and now they keep our social media running smoothly as ever, increasing traffic to our website and generating leads!”

National cleaning equipment supplier

“I recently attended a presentation by Joanne and I was very impressed with the detail and knowledge that was shown. The presentation not only covered the marketing plan but went a lot deeper to see how this affected other areas, including profitability. It was a real eye-opener as to just how important marketing is within any business and I would definitely recommend that any businesses who are not fully satisfied with their current marketing strategy (or if they don’t have one!) give Joanne a call for a chat to see how she may be able to help.”

Barry Nicol, Business Development Manager at Stallard Kane Associates Ltd

“Since the autumn of 2014, Fill the Gap Marketing have undertaken the job of contacting the members of The Business Club/Positive Networking to help us to understand the level of value they are getting from their membership. They are very organised and very persistent as they have endeavoured to report back the feelings of the members. As a result of Fill the Gap’s excellent work, we have been made aware of a number of items to be addressed, as well as identifying those members who would benefit from a face-to-face chat. Fill the Gap has initiated an extremely useful feedback programme for us, with early indicators where they deem them necessary.”

Mike Stokes, Director of Positive Networking

”Having worked with Jo and the team at Fill The Gap Marketing for the past few months I would not hesitate in recommending their services to anybody. Jo’s enthusiasm toward any particular task is infectious, her attention to detail is spot on and is an absolute pleasure to work with. In the time that we have been working together she has been instrumental in the way in which we have viewed our business. She has now created, and is helping implement a robust but challenging marketing and sales process upon which we will work to develop our business. Jo, thank you so much!” Stuart Pigram, Group Sales Director of the Trust Insurance Group

“I attended one of Fill the Gap’s workshops earlier today at the university of Lincoln. I just wanted to take this time to say thank you for the workshop as it was very helpful to us, and some of the information you gave us, particularly regarding splitting up the target demographic, will prove very valuable later on.” Zachary Claret-Scott, Probably Rational

“I would recommend Jo Wilson to any business leader looking to develop, enhance or deliver their marketing strategy. Jo is creative, proactive and commercially astute and delivers outstanding results – quickly!”

Mr Stuart Cross, Founder of Morgan Cross Consulting Ltd

“We really struggled to find someone who properly understood what we wanted from a marketing person, until we met Jo.  Jo immediately knew what we needed and most definitely came up with the goods.  Wow she’s good!  Her passion, perseverance and immediate response is brilliant.  Jo has provided us with a wonderful marketing plan and confidence that we can do it – she knows her stuff and is very kind too.  I have already passed her name onto my own clients and will continue to do so.  A very savvy lady and good to have on board”. Tracey Clarke, Managing Director of Virtual Administration Ltd

“Jo has provided an excellent service to our web design clients for content and copywriting services. The feedback I have received from our clients is superb. Some have even asked her to help with their overall marketing strategy on a monthly basis. From my point of view, it’s so refreshing to have someone like her alongside us and knowing that our customers are in safe hands”. Phil Kelsey, Managing Director of Spiral Media

“Big thanks to Jo Wilson of Fill The Gap Marketing for an excellent marketing presentation at networking this week, she always explains things in such a wonderful way that just makes sense!” Mel Day, North Notts Business Connections

“VIPPIES commissioned Jo and her team at Fill the Gap to write the content for the new brochure, our first consultation was to talk to Jo about what we wanted to achieve and what our business was about.  She found out about the services we offered, the passion we have and why our customers choose to use us.  She didn’t only write the content she advised on the style and the photography that was used alongside the content.  The brochure is now produced and we have had more interest in our services and a higher conversion rate, because it has helped us identify what is important to our customer.  When we are speaking to customers now we are able to use some of the text in our chat, and in our elevator pitches when networking.  I highly recommend people to use Fill The Gap to portray their message effectively and help to sell their business.  Thank you”.  Ms Sheena Chapman, Owner of VIPPIES Pet Services.

“Following the completion of our work together through ‘Together for Newark’, may I thank you for all your hard work and input with the primary school Media Project which helped make it such a success.  Having your involvement, especially in giving support to schools was very much appreciated” Julie Beresford, Economic Growth Officer, Newark and Sherwood District Council

“Great service. Delivered as promised. Great ‘after-service’ to make the marketing continue to work.  Jo’s fantastic to work with. Great overall look at the business,  far more than just marketing and made us consider other areas of the business we needed to improve. Fantastic competitor / market research”.  Jennifer Hollingworth, Flowers by Suzanne

“Joanne is prompt and efficient. The marketing plan she produced for us was easy to follow, well presented and relevant”. Mr Alan Myson, Owner, CSM Carpets and Flooring

“Fill the Gap Marketing delivered what I asked for, exactly as I wanted, at the price quoted and within the time agreed. I like everything about dealing with Jo Wilson”.Mr Mike Martin, Director, ADMAR Support Services – the data specialists

“Jo more than managed our expectations, completing the work for us very quickly and with a fabulous result that we were very pleased with. Would definitely recommend her to others”.Mrs Kim Wright, Founder of  Get Mummy Fit

“We have always found Fill the Gap Marketing to be excellent and very good at what they do – which is using strategy to deliver results.”.Ms Fiona Debell, Director, Q Mailer Ltd – Email campaign management

“The service could not have been bettered. Punctuality, presentation and in depth information made our exercise valuable and value for money”.Mr Tony Hoffman, Founder of Inside Out Technical Security

“Joanne is always prompt. She does precisely what she says she will. Her conclusions and suggestions are useful and her frankness is much appreciated. She is not afraid to offer her truthful opinion even when it may be a comment we may rather not hear”.Mr Niall Heneghan, Sales and Marketing Director, Inside Out Technical Security

“Jo has great knowledge and experience in marketing. Jo created a great marketing plan for us, her approach is friendly but professional at all times and she delivers what she says she will, when she said she would”.Mrs Lesley Butlin, Director,Weight Wise Academy

“We have been extremely impressed by the service we have received”Mr Sean Barkes, Clinical Director, The Sean Barkes Accupuncture Clinic

“Joanne from Fill the Gap Marketing did a great job introducing our students to marketing and copywriting. Her sessions changed the way they think about marketing and how to write persuasive marketing documents. They were motivated by the session and the content of their work has become much more professional and effective as a result.”Miss Vicky Knowles, Business and ICT Teacher at Queen Elizabeth Grammar School, Gainsborough 

“Thanks for the great copy you wrote for us, it’s working!”Adam Savage, Founder, Enforcement Group

“Joanne from Fill the Gap Marketing has recently re-written our home page and refreshed the content on our other pages. She has been professional and friendly throughout the process and has really understood our business. The results are outstanding. I would thoroughly recommend Joanne Wilson and Fill the Gap Marketing.”Helen Shaw, Director HS Language Services

Additional peace of mind:  You can view more customer testimonials on our LinkedIn page, click here.

Please contact us to find out how we can help you.

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