In an attempt to refine measurements of organic reach and address the vagueness around the authenticity of Brand Pages, Facebook has rolled out a wave of changes. At the time of their grand unveiling, in 2007, pages were defined by Facebook’s Founder Zuckerberg as “a completely new way of advertising online.” And, though they’ve continuously […]

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An amazing opportunity has arisen to join our team in Bingham. We are looking for someone to join us who absolutely loves words and writing for social media. We work in a modern, bright, open plan office very conveniently close to the train station and bus routes, plus there’s free parking on site. The bustling high […]

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Digital marketing – in lightning-speed reaction to a rapidly changing technological world – is evolving before our eyes. With innovative new techniques, consistent updates, and ever-changing algorithms, digital marketers live life in a state of perpetual hyper-awareness. An almost psychic connection to developing or continuing trends is required – in fact, it’s an essential ability, […]

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In a world where peoples’ attention spans are shorter than the time it takes to boil a kettle, gaining their focus on the web can be a real struggle. On average, visitors stay on websites for a mere 15 seconds, and most of them may never again return. So if it’s this hard to grab […]

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Google makes hundreds of changes to search each year. In 2018 alone, they made an eyepopping 3,234 updates — that’s almost nine a day! While the majority of these changes are tiny, Google occasionally smashes out a significant algorithmic update that affects search results hugely. For SEO people, knowing when major Google updates happen can […]

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