In a world where peoples’ attention spans are shorter than the time it takes to boil a kettle, gaining their focus on the web can be a real struggle. On average, visitors stay on websites for a mere 15 seconds, and most of them may never again return. So if it’s this hard to grab […]

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Google makes hundreds of changes to search each year. In 2018 alone, they made an eyepopping 3,234 updates — that’s almost nine a day! While the majority of these changes are tiny, Google occasionally smashes out a significant algorithmic update that affects search results hugely. For SEO people, knowing when major Google updates happen can […]

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