Social MediaSocial media can sometimes seem like a slow burner in the field of marketing. Effects are rarely instantaneous from your first post. But, over time, using these platforms makes a big impact on your visibility!

Posting regularly will build up a rapport with your followers. What you share shows your personality, your useful traits and benefits, your offerings, and keeps you front of mind too.

So, what are the best ways to use social media? Here are our top tips:

  1. Post regularly and start doing it right now!

    You may not think your lack of a social media presence is having an impact on you today, but it will eventually catch up with you down the road. Don’t wait until it’s too late to get started!

  2. Use multiple platforms

    Facebook, Instagram, YouTube, Twitter, LinkedIn and Snapchat. There are so many useful platforms for small businesses to get onboard with, and each platform attracts a different kind of audience. Facebook is the most popular platform due to its biggest variety of users, but LinkedIn is also ideal for B2B companies. Make sure you’re on as many as possible.

  3. Be as engaging as you are useful

    Although your main goal is to generate leads by showing your benefits and uses, it’s also important to encourage engagement. This means starting conversations, joining in current conversations, asking your audience questions and being responsive in a timely manner too.

  4. Offer new-follow incentives

    Ideally, you’d like your number of followers to continually increase over time. A great way to do this is to offer incentives. Offer prizes for retweets, run contests and encourage others to share your limited-time promotions.

  5. Harness automation tools

    Social media can become disruptive to business if you stop to post every single post throughout the day. Instead, there are many useful automation tools available. These tools help you to set-up scheduled posts and can bring all messages into a single inbox so that you never miss a thing! Ping.fm and HootSuite are fantastic ones with lots of options and features.

If you’d like any help with your social media content, scheduling or strategy, we have a team of experts who would love to help you. Get in touch on 01522 581911 for more information.


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