computer-1185626_1280The pressure to make this blog post engaging is real!

Webster’s Dictionary defines “engaging” as…

Hmm, maybe not the best place to start.

The first question you have to ask yourself is “who will be reading my blog post?”. Who are you writing for? Once you know your audience you can work out how to hold their attention a little better.

Once you know who you’re writing for, put yourself in their shoes when you’re thinking about ways to use these tips to your advantage!

1. Make your headline intriguing, or at least useful!

People are bombarded with headlines multiple times a day. Your headline not only needs to stand out and get read, but should be worthy of a click! You only have around 3 seconds to make an impact with your headline, so keep it short and easy to digest. Avoid complicated language and shout about the benefits to the reader.

2. Don’t overload your audience with text

Tricky to do with a blog post, we know. But we really mean ‘big chunks of text’. Break up your post with lots of subheadings, bullet points and numbered lists. This kind of formatting will make your post much easier to digest and less off putting to scroll through too.

3. Use SEO tricks to get your post seen

Although most blogs have regular readers, growing your audience is always a huge benefit to your company and sales. Use the following SEO tricks to help give your page-viewing numbers a boost:

– Add proper Meta Title
– Add proper Meta Description
– Optimise for Focus Keyword
– Use related keyword variation
– Add image alt attribute
– Interlink content

If you’d like more SEO tips, check out our previous blog post here.

4. End with a clear call to action

Your entire post should lead to your call to action – the action you’d like your reader to take at the end of the post. Would you like them to email you? Call you? Follow you on social networks? Purchase from you? Browse your services? Make this incredibly easy for your reader to do, by adding the best information or links to the bottom of your post.

5. Keep language direct and personal

Remember to keep your language focused on the reader, instead of saying ‘our clients’ refer to them directly as ‘you’. This will help to build a deeper connection with your audience.

If you’d like any assistance in writing your posts, we have a team of skilled and friendly copywriters ready to assist you. Contact us on 01522 581911.


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