There’s more to networking than just free nibbles and witty banter. Seriously. Attending networking events can lead to referrals, job leads, exposure and opportunities to grow both business and friendship circles. While many attendees will float out, hands stuffed with business cards, dreamy-eyed and feeling inspired, many do not. Disappointed and deflated, they may deem […]

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Social media can sometimes seem like a slow burner in the field of marketing. Effects are rarely instantaneous from your first post. But, over time, using these platforms makes a big impact on your visibility! Posting regularly will build up a rapport with your followers. What you share shows your personality, your useful traits and […]

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A lot of companies grow to a certain size and then seem to hit a wall that they can’t pass. Does this sound familiar? It’s easy to get stuck at a certain amount of customers or stay at a certain amount of followers and it’s very common to see the same kind of turnover month […]

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The pressure to make this blog post engaging is real! Webster’s Dictionary defines “engaging” as… Hmm, maybe not the best place to start. The first question you have to ask yourself is “who will be reading my blog post?”. Who are you writing for? Once you know your audience you can work out how to […]

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