If you’re a small business then working on your own PR is a great way to help your company grow.
Creating a buzz, sharing your benefits and being authentic are all skills which are worthwhile time investments and they can get you a great return on your investment too.
We’ve put together a list of top tips to help you with your PR efforts:
Know your objectives
One of the best ways to make the most of your budget is to know exactly what your objectives are. Are you looking to boost your sales, gain recognition, or understand your clients better, for example? Once you know your objectives, you can work on following the best tactics to start generating results.
Tap into trends
Look at what is being talked about in your industry and make a list of current hot topics. Once you have that list, become an expert on these topics and send out press releases and blog posts showing that expertise. This will bring new people to your website and help boost your SEO too.
Keep up with the industry
As well as sharing ‘hot topics’, it’s important to stay ahead of the game and share your wealth of knowledge. Read a lot and read often to make sure you know what’s happening in your industry. Read up on what your competition are doing and make sure you share your knowledge as often as possible.
Use social media
Social media is not only another free tool but it’s an instant tool, and one where customers are frequently active. If it’s somewhere your customers are, it’s somewhere you should be. Don’t be afraid to show a human side and share some personality, funny or quirky posts can capture attention and gain shares, if it suits your brand to do so.
Interact with industry influencers and reporters, build relationships with people in-the-know and people who you look up to. By engaging with these people it’s a great way to be seen, show your value and reinforce your status too.
Rework your pitch often
Every company has an elevator pitch which succinctly sells their services and benefits, but when was the last time you refreshed yours? Industry professionals are frequently bombarded with pitches, is there a way you can make yours stand out? Once you’ve given it a boost, why not add it to the footer of your email, to really show new contacts what your company is about.
If you’d like any help with your PR plan or execution, our experts are here to advise you, helping you reach your goals. Contact us on 01522 581 911.
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