If you find yourself in a lead generation slump, it could be due to a wide number of reasons. Perhaps you’ve exhausted certain avenues, perhaps your strategy could use an update, or perhaps the needs of your audience have changed. One of the most effective ways to improve your lead generation, and to make sure your methods are up-to-date, is to put an effective lead generation campaign in place.
A lead generation campaign will inspire you to explore new avenues, attract new leads and, most importantly, will help you turn these new leads into conversions too.
So, here are our top tips to help inspire and implement your next lead generation campaign:
Cut through the noise
Your potential customers are already inundated with choice. One of the most effective ways to attract new leads is to be instantly recognisable and memorable. Work hard on your messaging, make sure it’s instant, blur your eyes and look at your adverts and website. With that blurred vision, can you tell when you’re offering? Is your Call to Action standing out enough? Is your message clear? Make sure your benefits are crystal clear and easy to digest, so that your messaging cuts through the noise.
Identify where your leads come from (and then focus on these areas)
According to surveys, the most popular methods in which new leads are created are through emails and social media. So make sure you’re sending out emails and social posts regularly. Frequency is a huge part of keeping your company front of mind. Show your knowledge as often as possible and offer incentives to sign up to your mailing list. By offering free useful downloads via email, more people will sign up and that means more eyes on your content. It makes sense – Focus on the areas that are most successful.
Broaden your reach
Explore new ways to reach and contact new leads. Some methods are less saturated with competition than others, creating the perfect opportunity to corner the market in that area. Telemarketing, direct mail and data sourcing are essential and effective methods to target new leads. And it’s always a good idea to review and measure your success in each area too. If you’re not sure how to get started with these new avenues, don’t worry, we can help! – https://fillthegapmarketing.co.uk/b2b-lead-generation/.
Watch out for leaky buckets
By this, we mean that even if you generate a lot of new leads (in this metaphor – the water), it’s important to be safe in the knowledge that your leads convert, that there are no holes in your system (or bucket). It’s also important to keep your eye on how much of your budget you’re spending on gaining new leads, are you seeing a positive return on your investment? If not, you may want to rethink your tactics and try methods that cost less.
If you’d like any assistance setting up a lead generation campaign, simply get in touch with our experts on 01522 581 911 and we’ll be happy to help you.
View our blog archive to see more great articles like this one.