Multichannel marketing should be your go-to method of marketing for a number of reasons. The biggest reason is that multichannel marketing ensures you are where your customers are.
According to statistics, multichannel customers spend three to four times more than single-channel customers. If your marketing spans across multiple channels, you know you’re doing the right thing.
However, in a time where customers have more choice than ever before, it’s important to know not only where to reach them but how to stand out.
Here are some top tips for getting the most from your multichannel campaign:
Use channel strengths to your advantage – With different platforms come different types of user interaction. For example, Instagram is very much an image led platform, whereas Facebook is more of a conversational platform. It pays to see which methods are most effective across each platform, and to use that knowledge to your advantage.
Your campaign should evolve – Customer experiences and expectations change, meaning it is imperative that you listen to customer feedback and adapt your communications accordingly. During your campaign it will help to bring in new data, refresh old data, build new models and update old ones too. Learn as you go and adapt your campaign to run in line with your new knowledge.
Create a consistent customer experience across all channels – Great customer experience is by far the most powerful marketing tool. The customer’s experience reflects on your brand as a whole, so it’s important for it to remain strong across all channels. Whether you interact with customers in an online chat, over email, in a store, or over the phone, your customer experience needs to be of consistent, and to the highest quality all round.
Don’t underestimate the quiet channels – We’ve said it before but it’s very important not to rule out less popular marketing channels such as direct mail. With less quality campaigns being sent through these channels, yours are much more likely to stand out and make a big impact. In fact, direct mail is one of our favourites – it’s physically interactive and often better remembered.
If we can help you with your multichannel marketing, give us a call on 01522 581 911 and we’ll be happy to help.
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