Pay Per Click (PPC) is a type of advertisement that allows businesses to target web-users who might be interested in your services or product. As the name suggests, businesses only pay when the advert has been clicked on and engaged with. Many small businesses rule out PPC because they expect it to be only a […]

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A blog is one of the fastest ways to show your clients and customers what you’re about as a company. It becomes a way to express your opinions, showcase your knowledge and improve your search engine optimisation in the process. It seems there really is no downside. It’s a proven fact that businesses that blog […]

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More than 5 million businesses are advertising on Facebook which means it’s very much a great place to advertise. However, you don’t want to jump into Facebook advertising without a plan of action – Facebook advertising can become pricey over time and it’s important to measure your ROI to ensure your investment is a smart […]

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Technology is making a big impact on the way that digital marketing is evolving. Ongoing innovation means that marketers are constantly finding new ways to explore new methods when helping their clients generate more leads. One of the most exciting advances is Artificial Intelligence (AI) and many companies are starting to see the benefits that […]

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