digital-marketing-1725340_1280We’ve all been there – you’re seconds away from launching your brand new shiny website that has been weeks in the making, but now you’re nervous about new customers being able to find it. What use is a fantastic new website if nobody gets to see it?

Search engine optimisation (SEO) is still the best way to drive new traffic to your new website, but it is now a much more complex process than simply adding some popular key words.

Don’t worry though, we’ve got your back…

Search engines introduce new SEO rules, guidelines, strategies and updates constantly, so we’ve helpfully put together a handy checklist to help keep you up to date.

With a high ranking harder to achieve than ever before, let’s make sure your website gets seen.

  1. Have you installed Google Analytics?The Google Analytics tool will help you determine keyword rankings. It’s a free analytic resource that helps users understand critical data about their site, such as:- Amount of organic traffic that reaches the site
    – The quality of search traffic
    – The exact key words used during searches
    – Any pages of your site that are loading slowly

    Installing this tool couldn’t be simpler, simply install the plugin to your website’s WordPress or CMS system.

  2. Have you added your site to the Google Search Console?Adding and verifying your site to the Google Search Console is another way of gaining insights to your website traffic. It will help you to analyse:- How much traffic comes through search
    – Your site’s click-through rate
    – How new users are finding you
    – The most common devices used to view your site
    – Best performing pages

    This is another free resource that only takes a few minutes to set up, so it is well worth doing.

  3. Have you added it to Bing Webmaster Tools?It’s true that the majority of new viewers will come through Google, but you shouldn’t overlook other significant tools such as the Bing Webmaster Tool. It can help your SEO in the following ways:- Increase your search traffic to increase sales
    – Recent reports show that Bing is increasing faster than Google in the search engine market
    – Bing Webmaster Tools are able to access Yahoo data which is not the case with Google

    – Focusing on both Google and Bing increases your audience, and every new set of eyes brings with it many more possibilities – word of mouth for one!

  4. Are you checking your page speed?“Page speed” means how quickly a page displays its entire content. Slow page speeds can cause visitors to give up on your site and browse elsewhere. Having a site that loads quickly not only improves your rankings but will help you to generate more sales. Quick ways to speed up your pages include:- Optimising images
    – Enabling compression
    – Reducing redirects
    – Using browser caching

    Tools such as Google PageSpeed Insights is a free resource by Google to help check your page speed. For best results you’re aiming to achieve a score of 80 or above.

  5. Are your pages high enough quality?Using an SEO tool, it is worth scanning through your site to ensure that your pages are high enough quality to be fully accessible by search engines. You should check that:- Your pages don’t have any misplaced no index tags
    – All pages should be accessible to search engine spiders
    – Each web page should have unique content only (tools such as Grammarly or Copy can check for plagiarism)
    – There are no pages with irrelevant content

Your site should be relevant, useful and valuable to your audience in order to be SEO friendly. If you follow these rules and tick every box then you’re giving your site better SEO potential.

If you would like some help updating your content or making your site SEO friendly, contact the Fill the Gap team on 01522 581 911 or email hello@fillthegapmarketing.co.uk.


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