Tracy has over 17 years experience working for Mars, in UK & European Marketing Insight strategy roles. During this time she has developed strategies for successful brand growth across Europe and influenced business decisions through her practical, action-oriented approach and collaborative working style.
Her experience includes:
- Strategic marketing
- Innovation pipeline
- Qualitative research management and dissemination
- Quantitative research & data management, analysis and dissemination
- Advertising research & development
- Market assessments
- Facilitation of meetings, workshops & discussions
Tracy has a passion for insights that lead to strategies and deliver business growth. She loves to help businesses to deliver a plan, and choices, which will drive them on to future growth.