LinkedIn: have you ever wondered what it really is and why it seems that pretty much everyone has an account? Well, wonder no more… LinkedIn is actually a social networking site, but unlike other social media platforms such as Twitter or Facebook, LinkedIn is predominantly used for business purposes rather than for social purposes. Most […]

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Social marketing is completely different to social media. It ultimately uses marketing to benefit society as well as the individual, and aims to influence the behaviour of people. In contrast, commercial marketing aims to produce a financial outcome from the campaign and for the business to generate revenue, whereas social marketing doesn’t have this motive. […]

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