Generational marketing in 2017 is more important than ever because the world we are living in is constantly evolving and changing. It can be easy to forget what’s shaping our consumers and their buying behaviour. Below, we take a look at our oldest and youngest consumers in 2017 and what is shaping their spending habits […]

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2016 has been a game changer for the marketing industry. With video online marketing booming and social media becoming a key marketing tactic, more businesses in 2016 have focused their energy on producing relevant and high quality marketing content for their customers, helping to increase brand awareness and generate sales. To make sure we keep on our […]

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Are you ready for 2017? It’s getting closer… For many businesses, December is the time where operations start to slow down, many employees take annual leave and jobs that aren’t considered urgent get forgotten about until the New Year. Unfortunately slowing down in December is the last thing your business should be doing, as now […]

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The 4 P’s are the base point of all marketing activity. Before setting out on your marketing journey, you need to ensure that you’ve got your product, price, promotion and place figured out and integrated. Failure to do so will result in an ill-thought-out, messy marketing campaign. Here are the 4 P’s that you need […]

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For SMEs, online marketing can be great way to increase brand awareness and define yourself as the expert in your industry. However, that does not been traditional, offline marketing methods should be ignored. Even in this digital age, there is still a place for using ‘old-school’ marketing tactics as it can help you reach a […]

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Failure is something that many people shy away from. It is something that many of us are scared to acknowledge and find hard to accept. You know why? Because failure sucks. It leaves you feeling deflated and demotivated. Sadly, setting objectives won’t rid the world of failure all together, but it will certainly help your business achieve more. […]

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That’s it. Like 2015, it seems like we have whizzed through 2016 and it won’t be long until we hear those Big Ben bells ringing and Auld Lang Syne being sung (badly) as 2017 rings itself in. While you may be saying that 2016 isn’t over yet, if you want to achieve greater results from […]

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Instagram is an image-sharing phenomenon. With 500 million users, you would be a fool to think that it is only for personal use. When it comes to using this social media platform for business use, likes = credibility. The emphasis is on sharing content that is going to attract likes, increase brand awareness and grow your credibility. […]

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If you are looking to interact better with your target audience and increase visibility, using webinars can be a great tool to use for your business. This is because webinars can give you the opportunity to interact with and sell to your customers, whilst offering them something valuable in return. It is simply a win-win for […]

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