Are you ready for 2017? It’s getting closer… For many businesses, December is the time where operations start to slow down, many employees take annual leave and jobs that aren’t considered urgent get forgotten about until the New Year. Unfortunately slowing down in December is the last thing your business should be doing, as now […]

Read More

If you want to see a return on your marketing efforts, a good marketing strategy is key. Unfortunately, many SMEs rush straight into using marketing tactics before thinking about who they are trying to reach, how they are going to reach them and what they hope to achieve. Want to achieve better results from marketing? […]

Read More

It may seem like a strange subject for someone who is a chartered marketer to write about, but allow me to explain. People sometimes say, “I’ve done some marketing but it didn’t work.”  Have you heard anyone say this?  Have you said it? What it is helpful to understand is that advertising shouldn’t be labelled […]

Read More

Evaluating your marketing is just as important as planning it. Without measuring your success, how do you know if you’re targeting the right audience, using the best techniques or meeting your targets? Measuring your marketing results doesn’t have to be expensive or complicated. It can be as simple as asking your customers what they think […]

Read More

Writing a marketing plan can sound like a daunting process, particularly when you’re trying to work backwards from a huge goal. With 12 months in a year and 52 weeks to think about, writing a detailed plan can feel like a huge mountain to climb. However, we’ve highlighted the key stages of putting together a […]

Read More

Events are a complex thing to manage. Venues, guests, catering, transport, equipment, screens, speakers; there’s so much to organise. And behind great organisation, comes a whole lot of planning. You want to make your event memorable for all of the right reasons, and so the best advice we can give you is to start your […]

Read More

Imagine that your customers are sat on a see-saw, somewhere between happy and unhappy. How many of them are sat towards the happy end? Do you know? More importantly, what do you do if you see them sliding towards the unhappy end? Would you know how to stop them sliding off completely? Once a customer […]

Read More

So often I hear a client say “we want to say the same thing as this company” or “we’d love to look like this company” or “let’s release a similar campaign to these guys”. Don’t get me wrong, I see the allure – I’d love to have the success (and cheek bones) of Keira Knightley, […]

Read More

The measuring process that follows your marketing is the only way to truly discover how successful your efforts have been. Measuring your results will give you useful insights that show your level of success, and will also highlight the areas where your customers were the most responsive. You will be able to see which areas […]

Read More

Imagine finding a beautiful Rolex watch for sale. It’s inside a glossy, high-profile magazine that is well-known and trusted. That’s pretty tempting, right? Now imagine the same advert, sellotaped roughly to a telegraph pole, with the Rolex advertised for £50. Hmm, maybe not quite so tempting now. . . How you target your audience is […]

Read More
Page 1 of 3123