The measuring process that follows your marketing is the only way to truly discover how successful your efforts have been. Measuring your results will give you useful insights that show your level of success, and will also highlight the areas where your customers were the most responsive. You will be able to see which areas […]

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Tis the season for decking the halls with emails. Okay, we’ll stop with the Christmas based puns and get back to the matter at hand. We’re talking, of course, about email subject lines.  According to a survey by Marketing Profs last year, open rates on emails rise during the holiday season, and it comes down […]

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When used correctly, email marketing can be a powerful marketing tool for your company. Unfortunately, we see many businesses making vital mistakes with their emails everyday, rendering the whole operation pointless and potentially even brand damaging. Here are 5 email marketing mistakes that many organisations still get wrong: Always selling People love buying, but they […]

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Email marketing is a great tactic to gain new customers and provide added value to your current client base. It helps you demonstrate your expertise, promote your products/services, and ensures your brand remains top of their mind. The problem is that email marketing only works if you have a list of people to email. While […]

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According to the Radicati Group, we receive, on average, 105 emails every day. If your sales/newsletter email is among those, what is going to convince people they need to open your email and not simply delete it? Opening an email is often a quick decision. The customer will see only the name and the email […]

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The EU are soon to vote on whether to implement a new Europe wide Data Protection legislation that could bring serious changes to marketing and the way businesses operate. If this legislation were to be passed, the way your business uses, manages or stores data will be affected and the way you market your goods […]

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When asked what the cheapest form of marketing is, I have often answered ‘Customer Service,’ . . . not because customer service is cheap, it might not be, but because you should be doing it anyway. Nothing spreads the word and builds your reputation like great customer service. If you can go that extra mile […]

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An email communication is a great way to keep in touch with your clients and prospects. It is an easy way to say hello and to remind them that you are there and ready and waiting to do business with them. An email newsletter is a great way to keep in touch without selling to people. […]

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