A direct mail campaign is a great opportunity to grab the attention of potential clients, or even rekindle a relationship with existing clients. But how do you go about setting one up? We’re here to offer our expert advice: Who to send it to Targeting who you are sending your campaign to is one of […]

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So often I hear a client say “we want to say the same thing as this company” or “we’d love to look like this company” or “let’s release a similar campaign to these guys”. Don’t get me wrong, I see the allure – I’d love to have the success (and cheek bones) of Keira Knightley, […]

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The measuring process that follows your marketing is the only way to truly discover how successful your efforts have been. Measuring your results will give you useful insights that show your level of success, and will also highlight the areas where your customers were the most responsive. You will be able to see which areas […]

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With technology evolving, many businesses have moved away from direct mail and have shifted their focus onto digital marketing. While online marketing does have its advantages, it doesn’t mean that it is the best option for reaching every single target market. A study by the direct marketing association found that the response rate for direct […]

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The EU are soon to vote on whether to implement a new Europe wide Data Protection legislation that could bring serious changes to marketing and the way businesses operate. If this legislation were to be passed, the way your business uses, manages or stores data will be affected and the way you market your goods […]

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