Generational marketing in 2017 is more important than ever because the world we are living in is constantly evolving and changing. It can be easy to forget what’s shaping our consumers and their buying behaviour. Below, we take a look at our oldest and youngest consumers in 2017 and what is shaping their spending habits […]

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Imagine that your customers are sat on a see-saw, somewhere between happy and unhappy. How many of them are sat towards the happy end? Do you know? More importantly, what do you do if you see them sliding towards the unhappy end? Would you know how to stop them sliding off completely? Once a customer […]

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We all love our clients but deep down we also have a few ‘dream clients’ who we’d really, really like to work with. How do you target these dream clients? We’re here to make your dreams a reality: 1. Send them a gift Sending someone a gift always helps them notice you, this doesn’t have […]

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When asked what the cheapest form of marketing is, I have often answered ‘Customer Service,’ . . . not because customer service is cheap, it might not be, but because you should be doing it anyway. Nothing spreads the word and builds your reputation like great customer service. If you can go that extra mile […]

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Thanks to John Jantsch for this – I love it and talk about it all the time with my clients.  This is my take on it . .  have a read . . it might explain why that advert you placed didn’t work . . and give you some ideas about what to do next […]

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   . . is great customer service. You already know that it costs a lot more to seek out and recruit a new customer than it does to look after your existing ones.  But what are you doing about it?  Here are some ideas:- Do a customer survey – ask them what they think.  Are they […]

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