This generation of young adults have grown up in a digital revolution and their lives are self-published across various social media platforms. They have a world of online information to navigate, and digital connectivity to nearly every corner of the earth at the touch of their fingertips. Yet, young men and women today are seeking […]

Read More

Imagine that your customers are sat on a see-saw, somewhere between happy and unhappy. How many of them are sat towards the happy end? Do you know? More importantly, what do you do if you see them sliding towards the unhappy end? Would you know how to stop them sliding off completely? Once a customer […]

Read More

We all love our clients but deep down we also have a few ‘dream clients’ who we’d really, really like to work with. How do you target these dream clients? We’re here to make your dreams a reality: 1. Send them a gift Sending someone a gift always helps them notice you, this doesn’t have […]

Read More

When asked what the cheapest form of marketing is, I have often answered ‘Customer Service,’ . . . not because customer service is cheap, it might not be, but because you should be doing it anyway. Nothing spreads the word and builds your reputation like great customer service. If you can go that extra mile […]

Read More

Thanks to John Jantsch for this – I love it and talk about it all the time with my clients.  This is my take on it . .  have a read . . it might explain why that advert you placed didn’t work . . and give you some ideas about what to do next […]

Read More

   . . is great customer service. You already know that it costs a lot more to seek out and recruit a new customer than it does to look after your existing ones.  But what are you doing about it?  Here are some ideas:- Do a customer survey – ask them what they think.  Are they […]

Read More