How can you stand out from your competition to engage with your ideal customer? Take a look at what they are doing and do better. It’s time to grab your customers’ attention with great content. Here are 4 tips to help you write the unexpected: Unpredictable There is nothing worse than reading some content and already […]

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With these tips, you’ll write headlines that are even better than that one. Probably… A to-the-point summary Don’t blabber on and on and on and on and on. “5 tips that you may or may not use depending on how much you deem them to be effective without the use of statistics but we’re pretty […]

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Adding frequent, quality content to your website is incredibly important for your website ratings. Records show that the average company that blogs generates 55% more website visitors than companies without blogs on their site. Blogging also generates 97% more inbound links to a site and 126% more leads. It’s something that every company should be […]

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The recent introduction and development of social media platforms and communication apps such as Twitter and Slack, mean that internal channels of communication are now more in use than ever before. These platforms don’t just share messages to the outside world, they are used internally by companies too, communicating with members of staff. As part […]

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Notoriously, copywriting is one of the first services to be overlooked. This deeply saddens us. It’s true that almost anybody has the ability to use a computer keyboard, even my great grandma can finish an email within a month, but writing about yourself or your company is one of the hardest tasks known to man. […]

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When it comes to selling yourself, it can be tricky to not only summarise what you do, but to then promote yourself in a way that is both unique and authentic to who you are. Whilst telling your story, it’s important to stand out from your competitors, so focus on the details that make you […]

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Most people can write. However, few people can write well. Even if you’re one of the lucky ones and are particularly skilled with words, when it comes to writing about yourself it can be almost impossible to write fluently. You can’t brag but you can’t undersell either, it’s a tricky balance to find. Someone with […]

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You know yourself and your company pretty well, right? Or so you thought, until you attempt to put it into writing. Suddenly you’re finding it hard to balance sounding confident with sounding arrogant, and your professional tone lacks the approachability and friendliness that you know you have. Your company is a huge mixture of things, […]

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Copywriting plays a massive role in the world of marketing. Great copywriters are able to write persuasive content that can help drive traffic to your website, engage effectively with your prospects and convert them into customers. For many businesses, copywriting is an afterthought and this is where mistakes can happen. Here are 4 copywriting mistakes […]

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Copywriting is more than just making sure every sentence is grammatically correct and has no spelling mistakes. It is about talking to your target market effectively, persuading consumers to buy your products/use your services, and encouraging them to trust your brand. When it comes to writing effective content, you need to know your audience. Here […]

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