When being invited into any kind of relationship, people want to know what they’re getting themselves involved with. Using a new brand for the first time is a similar concept to someone saying “Marry me?” on a first date. How do you know if you want to get into a relationship, when you’ve only just […]

Read More

So often I hear a client say “we want to say the same thing as this company” or “we’d love to look like this company” or “let’s release a similar campaign to these guys”. Don’t get me wrong, I see the allure – I’d love to have the success (and cheek bones) of Keira Knightley, […]

Read More

We all love our clients but deep down we also have a few ‘dream clients’ who we’d really, really like to work with. How do you target these dream clients? We’re here to make your dreams a reality: 1. Send them a gift Sending someone a gift always helps them notice you, this doesn’t have […]

Read More

At last night’s Fill the Gap Marketing Academy our guest speaker, Barry Ardley from the University of Lincoln, brought to the table the idea of entrepreneurial marketing. Here is a short blog post that summarises what Barry explained, and at the end, a few ideas / actions that might help a small/medium business to implement […]

Read More

I do quite a lot of networking.  I have found it is a great way to build relationships with potential customers and suppliers.  But this post isn’t about networking – although that’s a good subject for another time. Something that goes hand-in-hand with networking, is business cards.  What is your business card saying about you? […]

Read More

Thanks to John Jantsch for this – I love it and talk about it all the time with my clients.  This is my take on it . .  have a read . . it might explain why that advert you placed didn’t work . . and give you some ideas about what to do next […]

Read More

We all know the stereotypical office situation… phones ringing all over the place, people rushing about, armfuls of papers which need sorting, printers streaming out, more letters to file away and an atmosphere full of stress. This is all very well- it’s what we are used to now. However, can you really get everything done […]

Read More