Digital marketing is booming and plays a key role in helping businesses to grow profitable. However, we must not forget traditional techniques such as print advertising that can still capture an audience, help increase brand awareness and contribute to sales. In fact, UK companies are still spending over £1bn a year on print based advertising. When it comes […]

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Advertising is absolutely everywhere, in an average day the average person is exposed to 3,000 of them. It hits you from all angles – during your commute, while you’re waiting for public transport, on the vehicles you queue behind, between the songs you listen to, on websites you browse, slipped into your social media newsfeeds […]

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It’s that time of year again that all (well most) of us look forward to. John Lewis have graced us with another tear jerking Christmas advert. The first Christmas advert by John Lewis that made a lot of us take notice was back in 2011, a story about a boy waiting eagerly for Christmas so […]

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I do quite a lot of networking.  I have found it is a great way to build relationships with potential customers and suppliers.  But this post isn’t about networking – although that’s a good subject for another time. Something that goes hand-in-hand with networking, is business cards.  What is your business card saying about you? […]

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On behalf of my friends at Lincoln University:- The Creative Advertising course is very excited and honoured to be welcoming SIR JOHN HEGARTY to come and speak at the University on Tuesday 23rd April. Title: Hegarty on Advertising Date: Tuesday 23rd April Time: 12-1.30pm Location: EMMTEC lecture theatre, Brayford campus, Lincoln University Tickets: £2 in […]

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