It may seem like a strange subject for someone who is a chartered marketer to write about, but allow me to explain. People sometimes say, “I’ve done some marketing but it didn’t work.”  Have you heard anyone say this?  Have you said it? What it is helpful to understand is that advertising shouldn’t be labelled […]

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Today companies battle for attention on almost all forms of social media. It is difficult to make your posts stand out, difficult to keep up with trends and very difficult to keep the quality of your posts consistent. So we thought we’d share some of the websites we use, to keep ourselves ahead of the […]

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Adding frequent, quality content to your website is incredibly important for your website ratings. Records show that the average company that blogs generates 55% more website visitors than companies without blogs on their site. Blogging also generates 97% more inbound links to a site and 126% more leads. It’s something that every company should be […]

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USP stands for ‘unique selling point’ and is one of the simplest ways to communicate to a mass audience ‘why we should buy from you.’ If we were to use supermarkets as an example, then M&S’s USP would be ‘luxury’, Tesco’s would be ‘prominence’ and ASDA’s would be ‘value’. It’s the most basic factor that […]

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First of all, why should you have a LinkedIn company page? Well, there are more than 150 different industries represented on company pages, 4 million companies that use company pages and more than 1.3 million products and services that are highlighted across these pages. If you haven’t set one up, now is the time to […]

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Whether you voted in, or whether you voted out, we are, where we are. In spite of the turbulent political and economic times, good news continues to happen. The press and throughout social media and in pubs and on street corners, people are focusing on the negative.  At this point, no one knows for certain […]

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Evaluating your marketing is just as important as planning it. Without measuring your success, how do you know if you’re targeting the right audience, using the best techniques or meeting your targets? Measuring your marketing results doesn’t have to be expensive or complicated. It can be as simple as asking your customers what they think […]

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For those who don’t know, an elevator pitch is how you would sell your business to someone in 20 to 30 seconds, the time it takes to complete an average elevator ride. This elevator pitch isn’t just useful for selling, though – how often are you at a party or gathering and somebody says to […]

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A blog about blogs? Watch out internet, we may break you. Blogs are brilliant. We’re a huge fan. This one is exceptional, for example. But when you’re writing about the same subject again and again, it can become difficult to keep your blog fresh. So what do you write about? How do you keep your […]

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The recent introduction and development of social media platforms and communication apps such as Twitter and Slack, mean that internal channels of communication are now more in use than ever before. These platforms don’t just share messages to the outside world, they are used internally by companies too, communicating with members of staff. As part […]

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