If you want to see a return on your marketing efforts, a good marketing strategy is key. Unfortunately, many SMEs rush straight into using marketing tactics before thinking about who they are trying to reach, how they are going to reach them and what they hope to achieve. Want to achieve better results from marketing? […]

Read More

With over 400 million users, Instagram offers a highly visual way for brands to market their products or services on social media. If you use Instagram (whether that be for business or personal), then it is more than likely that you follow some brands and have seen how they connect with their customers on this photo-based […]

Read More

On the 2nd August 2016, Instagram announced its latest features, ’Instagram Stories’. If you’re familiar with Snapchat, you may be thinking…’hang on, are Instagram just copying Snapchat?’ On Instagram, users are now able to share multiple photos and videos throughout the day that will disappear after 24 hours, with an option to add text and […]

Read More

If Facebook advertising is something that you’ve used in the past, or something that you have considered using in future, then it’s important to keep on top of the changes that the social media has recently introduced. To ignore the rules and guidelines could mean that your advert doesn’t show up, or it could mean […]

Read More

It may seem like a strange subject for someone who is a chartered marketer to write about, but allow me to explain. People sometimes say, “I’ve done some marketing but it didn’t work.”  Have you heard anyone say this?  Have you said it? What it is helpful to understand is that advertising shouldn’t be labelled […]

Read More

Today companies battle for attention on almost all forms of social media. It is difficult to make your posts stand out, difficult to keep up with trends and very difficult to keep the quality of your posts consistent. So we thought we’d share some of the websites we use, to keep ourselves ahead of the […]

Read More

Adding frequent, quality content to your website is incredibly important for your website ratings. Records show that the average company that blogs generates 55% more website visitors than companies without blogs on their site. Blogging also generates 97% more inbound links to a site and 126% more leads. It’s something that every company should be […]

Read More

USP stands for ‘unique selling point’ and is one of the simplest ways to communicate to a mass audience ‘why we should buy from you.’ If we were to use supermarkets as an example, then M&S’s USP would be ‘luxury’, Tesco’s would be ‘prominence’ and ASDA’s would be ‘value’. It’s the most basic factor that […]

Read More

First of all, why should you have a LinkedIn company page? Well, there are more than 150 different industries represented on company pages, 4 million companies that use company pages and more than 1.3 million products and services that are highlighted across these pages. If you haven’t set one up, now is the time to […]

Read More
Page 4 of 16...23456...10...