With these tips, you’ll write headlines that are even better than that one. Probably… A to-the-point summary Don’t blabber on and on and on and on and on. “5 tips that you may or may not use depending on how much you deem them to be effective without the use of statistics but we’re pretty […]

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As we all know, effective, targeted marketing can help make a business more successful. Marketing is all about how company communicates with its target market, with the purpose to satisfy the needs of the customer and ultimately generate sales. But did you know, that there are two different types of marketing? The first is outbound […]

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If you want to see a return on your marketing efforts, a good marketing strategy is key. Unfortunately, many SMEs rush straight into using marketing tactics before thinking about who they are trying to reach, how they are going to reach them and what they hope to achieve. Want to achieve better results from marketing? […]

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With over 400 million users, Instagram offers a highly visual way for brands to market their products or services on social media. If you use Instagram (whether that be for business or personal), then it is more than likely that you follow some brands and have seen how they connect with their customers on this photo-based […]

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On the 2nd August 2016, Instagram announced its latest features, ’Instagram Stories’. If you’re familiar with Snapchat, you may be thinking…’hang on, are Instagram just copying Snapchat?’ On Instagram, users are now able to share multiple photos and videos throughout the day that will disappear after 24 hours, with an option to add text and […]

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If Facebook advertising is something that you’ve used in the past, or something that you have considered using in future, then it’s important to keep on top of the changes that the social media has recently introduced. To ignore the rules and guidelines could mean that your advert doesn’t show up, or it could mean […]

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It may seem like a strange subject for someone who is a chartered marketer to write about, but allow me to explain. People sometimes say, “I’ve done some marketing but it didn’t work.”  Have you heard anyone say this?  Have you said it? What it is helpful to understand is that advertising shouldn’t be labelled […]

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Today companies battle for attention on almost all forms of social media. It is difficult to make your posts stand out, difficult to keep up with trends and very difficult to keep the quality of your posts consistent. So we thought we’d share some of the websites we use, to keep ourselves ahead of the […]

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Adding frequent, quality content to your website is incredibly important for your website ratings. Records show that the average company that blogs generates 55% more website visitors than companies without blogs on their site. Blogging also generates 97% more inbound links to a site and 126% more leads. It’s something that every company should be […]

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