2016 has been a game changer for the marketing industry. With video online marketing booming and social media becoming a key marketing tactic, more businesses in 2016 have focused their energy on producing relevant and high quality marketing content for their customers, helping to increase brand awareness and generate sales. To make sure we keep on our […]

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After more than doubling turnover in 2015, we are excited to announce we are on course to increase our turnover again by nearly 20% this year and have some exciting developments for 2017. A team of 8 strategic marketers and copywriters, at Fill the Gap Marketing, we help build and implement marketing strategies for businesses across […]

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Are you ready for 2017? It’s getting closer… For many businesses, December is the time where operations start to slow down, many employees take annual leave and jobs that aren’t considered urgent get forgotten about until the New Year. Unfortunately slowing down in December is the last thing your business should be doing, as now […]

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It’s nearly that time of year where it is socially acceptable to eat chocolate for breakfast and pour baileys on your cornflakes…or is that just us? To ensure we can eat our weight in Brussel sprouts and Christmas pudding, Fill the Gap Marketing will be closed for certain days over Christmas. Here are our opening […]

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The 4 P’s are the base point of all marketing activity. Before setting out on your marketing journey, you need to ensure that you’ve got your product, price, promotion and place figured out and integrated. Failure to do so will result in an ill-thought-out, messy marketing campaign. Here are the 4 P’s that you need […]

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We’re excited to announce that on the 28th December, Fill the Gap Marketing will be moving to a bigger office in the south of Lincoln! Please note the change of address: D1/D2 Weaver Road The Point Business Park Lincoln LN6 3QN And our new Lincoln phone number: 01522 581911 We would like to say a massive […]

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For SMEs, online marketing can be great way to increase brand awareness and define yourself as the expert in your industry. However, that does not been traditional, offline marketing methods should be ignored. Even in this digital age, there is still a place for using ‘old-school’ marketing tactics as it can help you reach a […]

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Fill the Gap are excited to announce that we’re exhibiting at the Love Business Expo on the 16th February 2017! The Love Business Expo is the biggest FREE business event of its kind in the Midlands and it being held at Donington Park. The Expo is the ideal place to connect with other businesses, meet new […]

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Failure is something that many people shy away from. It is something that many of us are scared to acknowledge and find hard to accept. You know why? Because failure sucks. It leaves you feeling deflated and demotivated. Sadly, setting objectives won’t rid the world of failure all together, but it will certainly help your business achieve more. […]

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That’s it. Like 2015, it seems like we have whizzed through 2016 and it won’t be long until we hear those Big Ben bells ringing and Auld Lang Syne being sung (badly) as 2017 rings itself in. While you may be saying that 2016 isn’t over yet, if you want to achieve greater results from […]

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