The 4 P’s are the base point of all marketing activity. Before setting out on your marketing journey, you need to ensure that you’ve got your product, price, promotion and place figured out and integrated. Failure to do so will result in an ill-thought-out, messy marketing campaign. Here are the 4 P’s that you need […]

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THESE VACANCIES ARE NOW CLOSED Due to the expansion of our business, we have two vacancies at Fill the Gap Marketing! Marketing Assistant – Full Time Full time, 9am-5pm, Monday-Friday, Lincoln Based (New office in south of Lincoln from the 28th December 2016) Would you like the opportunity to work for one of the fastest […]

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We’re excited to announce that on the 28th December, Fill the Gap Marketing will be moving to a bigger office in the south of Lincoln! Please note the change of address: D1/D2 Weaver Road The Point Business Park Lincoln LN6 3QN And our new Lincoln phone number: 01522 581911 We would like to say a massive […]

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For SMEs, online marketing can be great way to increase brand awareness and define yourself as the expert in your industry. However, that does not been traditional, offline marketing methods should be ignored. Even in this digital age, there is still a place for using ‘old-school’ marketing tactics as it can help you reach a […]

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Fill the Gap are excited to announce that we’re exhibiting at the Love Business Expo on the 16th February 2017! The Love Business Expo is the biggest FREE business event of its kind in the Midlands and it being held at Donington Park. The Expo is the ideal place to connect with other businesses, meet new […]

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Failure is something that many people shy away from. It is something that many of us are scared to acknowledge and find hard to accept. You know why? Because failure sucks. It leaves you feeling deflated and demotivated. Sadly, setting objectives won’t rid the world of failure all together, but it will certainly help your business achieve more. […]

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That’s it. Like 2015, it seems like we have whizzed through 2016 and it won’t be long until we hear those Big Ben bells ringing and Auld Lang Syne being sung (badly) as 2017 rings itself in. While you may be saying that 2016 isn’t over yet, if you want to achieve greater results from […]

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Is your business active on LinkedIn? Are you making the most out of the platform? Do you have company page but you have yet to post updates? If you don’t have an active and on-brand LinkedIn company page, you could be missing out on effectively building your audience and generating leads. Thankfully, it takes relatively […]

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Instagram is an image-sharing phenomenon. With 500 million users, you would be a fool to think that it is only for personal use. When it comes to using this social media platform for business use, likes = credibility. The emphasis is on sharing content that is going to attract likes, increase brand awareness and grow your credibility. […]

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If you are looking to interact better with your target audience and increase visibility, using webinars can be a great tool to use for your business. This is because webinars can give you the opportunity to interact with and sell to your customers, whilst offering them something valuable in return. It is simply a win-win for […]

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