Failure is something that many people shy away from. It is something that many of us are scared to acknowledge and find hard to accept. You know why? Because failure sucks. It leaves you feeling deflated and demotivated. Sadly, setting objectives won’t rid the world of failure all together, but it will certainly help your business achieve more. […]

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That’s it. Like 2015, it seems like we have whizzed through 2016 and it won’t be long until we hear those Big Ben bells ringing and Auld Lang Syne being sung (badly) as 2017 rings itself in. While you may be saying that 2016 isn’t over yet, if you want to achieve greater results from […]

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Is your business active on LinkedIn? Are you making the most out of the platform? Do you have company page but you have yet to post updates? If you don’t have an active and on-brand LinkedIn company page, you could be missing out on effectively building your audience and generating leads. Thankfully, it takes relatively […]

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Instagram is an image-sharing phenomenon. With 500 million users, you would be a fool to think that it is only for personal use. When it comes to using this social media platform for business use, likes = credibility. The emphasis is on sharing content that is going to attract likes, increase brand awareness and grow your credibility. […]

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If you are looking to interact better with your target audience and increase visibility, using webinars can be a great tool to use for your business. This is because webinars can give you the opportunity to interact with and sell to your customers, whilst offering them something valuable in return. It is simply a win-win for […]

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With these tips, you’ll write headlines that are even better than that one. Probably… A to-the-point summary Don’t blabber on and on and on and on and on. “5 tips that you may or may not use depending on how much you deem them to be effective without the use of statistics but we’re pretty […]

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As we all know, effective, targeted marketing can help make a business more successful. Marketing is all about how company communicates with its target market, with the purpose to satisfy the needs of the customer and ultimately generate sales. But did you know, that there are two different types of marketing? The first is outbound […]

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If you want to see a return on your marketing efforts, a good marketing strategy is key. Unfortunately, many SMEs rush straight into using marketing tactics before thinking about who they are trying to reach, how they are going to reach them and what they hope to achieve. Want to achieve better results from marketing? […]

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With over 400 million users, Instagram offers a highly visual way for brands to market their products or services on social media. If you use Instagram (whether that be for business or personal), then it is more than likely that you follow some brands and have seen how they connect with their customers on this photo-based […]

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