On the 27th of August, employees of Fill the Gap Marketing will be taking part in the Lincoln 5K Bubble Dash, all in aid of Linkage and the Boultham Park Restoration Project. Rachael, Sarah and Gemma have each decided to take on this 5 km challenge, being doused in bubbles, all in the name of charity. Linkage is a worthy charity that provides […]

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With over 316 million monthly active users, it is no wonder that Twitter is a great platform for businesses to grow their brand and help engage more with their customers. Typically, there are 3 reasons why business use Twitter as part of their marketing strategy: To interact with customers Support lead generation Engage with influencers […]

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Branding is more than just the name of your business, it’s more than a tag line or slogan. So what is it? Branding is the essence of your business. Your brand is your identity. Your brand is the voice your customer hears when you speak to them. Who needs a Brand? Everyone, every business of […]

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First Impressions can be difficult to reverse. Whatever the nature of your business, getting your first point of contact right is key to giving a strong first impression of your business. But where do you start? Your Website Does your website have a clear, strong message? Is it easy to navigate? Making your website memorable […]

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How can you stand out from your competition to engage with your ideal customer? Take a look at what they are doing and do better. It’s time to grab your customers’ attention with great content. Here are 4 tips to help you write the unexpected: Unpredictable There is nothing worse than reading some content and already […]

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The key to increasing profits in 2017 is to concentrate on the heart of your business – the Customer. More customers lead to more sales, happy customers lead to recommendations, recommendations lead to more sales and more sales lead to more profits. Sounds simple right? So how do we attract those customers and ensure they […]

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Digital marketing is booming and plays a key role in helping businesses to grow profitable. However, we must not forget traditional techniques such as print advertising that can still capture an audience, help increase brand awareness and contribute to sales. In fact, UK companies are still spending over £1bn a year on print based advertising. When it comes […]

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2016 has been a game changer for the marketing industry. With video online marketing booming and social media becoming a key marketing tactic, more businesses in 2016 have focused their energy on producing relevant and high quality marketing content for their customers, helping to increase brand awareness and generate sales. To make sure we keep on our […]

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After more than doubling turnover in 2015, we are excited to announce we are on course to increase our turnover again by nearly 20% this year and have some exciting developments for 2017. A team of 8 strategic marketers and copywriters, at Fill the Gap Marketing, we help build and implement marketing strategies for businesses across […]

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