First Impressions can be difficult to reverse. Whatever the nature of your business, getting your first point of contact right is key to giving a strong first impression of your business. But where do you start? Your Website Does your website have a clear, strong message? Is it easy to navigate? Making your website memorable […]

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How can you stand out from your competition to engage with your ideal customer? Take a look at what they are doing and do better. It’s time to grab your customers’ attention with great content. Here are 4 tips to help you write the unexpected: Unpredictable There is nothing worse than reading some content and already […]

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The key to increasing profits in 2017 is to concentrate on the heart of your business – the Customer. More customers lead to more sales, happy customers lead to recommendations, recommendations lead to more sales and more sales lead to more profits. Sounds simple right? So how do we attract those customers and ensure they […]

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Digital marketing is booming and plays a key role in helping businesses to grow profitable. However, we must not forget traditional techniques such as print advertising that can still capture an audience, help increase brand awareness and contribute to sales. In fact, UK companies are still spending over £1bn a year on print based advertising. When it comes […]

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2016 has been a game changer for the marketing industry. With video online marketing booming and social media becoming a key marketing tactic, more businesses in 2016 have focused their energy on producing relevant and high quality marketing content for their customers, helping to increase brand awareness and generate sales. To make sure we keep on our […]

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After more than doubling turnover in 2015, we are excited to announce we are on course to increase our turnover again by nearly 20% this year and have some exciting developments for 2017. A team of 8 strategic marketers and copywriters, at Fill the Gap Marketing, we help build and implement marketing strategies for businesses across […]

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Are you ready for 2017? It’s getting closer… For many businesses, December is the time where operations start to slow down, many employees take annual leave and jobs that aren’t considered urgent get forgotten about until the New Year. Unfortunately slowing down in December is the last thing your business should be doing, as now […]

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It’s nearly that time of year where it is socially acceptable to eat chocolate for breakfast and pour baileys on your cornflakes…or is that just us? To ensure we can eat our weight in Brussel sprouts and Christmas pudding, Fill the Gap Marketing will be closed for certain days over Christmas. Here are our opening […]

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The 4 P’s are the base point of all marketing activity. Before setting out on your marketing journey, you need to ensure that you’ve got your product, price, promotion and place figured out and integrated. Failure to do so will result in an ill-thought-out, messy marketing campaign. Here are the 4 P’s that you need […]

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THESE VACANCIES ARE NOW CLOSED Due to the expansion of our business, we have two vacancies at Fill the Gap Marketing! Marketing Assistant – Full Time Full time, 9am-5pm, Monday-Friday, Lincoln Based (New office in south of Lincoln from the 28th December 2016) Would you like the opportunity to work for one of the fastest […]

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