“I put something on Twitter the other day and sent out an email last month, I think – I don’t really have time to do it.” ‘I’ve done bits of marketing in the past, but don’t really get anything from it.” When speaking to SMEs, it can be fairly common for businesses to put marketing […]

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At the beginning of 2014, an East Midlands based Garden Centre turned to Fill the Gap Marketing as they were looking to outsource some of their marketing activity in order to attract a younger market to their Garden Centre through social media and online marketing. The company had someone in-house to do their marketing previously […]

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When it comes to social media, LinkedIn is at the top for visitor-lead conversion. While Facebook and Twitter are probably the first social media platforms you think of when writing your marketing plan, you could be missing out on some potentially profitable customers if you forget about LinkedIn. If you have a LinkedIn company page, […]

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Okay, so you’ve written an amazing blog. It’s ground-breaking. It’s revolutionary. You cannot wait to get your content out there into the public domain for actual people to benefit from, but before you press ‘publish’, have you got an image there that helps to break up that award-winning text? For the majority of readers, a […]

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Only 1 day to go until 2016. Where has this year gone? Talking to the team in the office, it is crazy to think how much Fill the Gap Marketing has changed in the space of 12 months. 2015 saw our marketing agency turn 5 years old, our team growing in size (5 new employees […]

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Here are our opening hours over the festive period: Thursday 24th December – Closed Friday 25th December – Closed Monday 28th December – Closed Tuesday 29th December – Open (9am-5pm) Wednesday 30th December – Open (9am-3pm) Thursday 31st December – Open (9am-1pm) Friday 1st January – Closed Monday 4th January – Open (9am-5pm) From everyone […]

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2016 will be different. We make a huge amount of “one day” promises in our Lincoln office, are you the same? – “One day we’ll actually keep a spare box of teabags in the emergency cupboard”, “one day we’ll switch to fruit instead of muffins”, “we’ll find a better office printer one day!”. We really […]

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Most people can write. However, few people can write well. Even if you’re one of the lucky ones and are particularly skilled with words, when it comes to writing about yourself it can be almost impossible to write fluently. You can’t brag but you can’t undersell either, it’s a tricky balance to find. Someone with […]

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Tis the season for decking the halls with emails. Okay, we’ll stop with the Christmas based puns and get back to the matter at hand. We’re talking, of course, about email subject lines.  According to a survey by Marketing Profs last year, open rates on emails rise during the holiday season, and it comes down […]

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Objectives are vital to ensure the success of any project. It can be what steers you in the right direction and what helps you to reach that essential end goal. SMART objectives are something we use on a daily basis to ensure our clients know what they want to achieve, and shows them how their […]

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