Most people can write. However, few people can write well. Even if you’re one of the lucky ones and are particularly skilled with words, when it comes to writing about yourself it can be almost impossible to write fluently. You can’t brag but you can’t undersell either, it’s a tricky balance to find. Someone with […]

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Tis the season for decking the halls with emails. Okay, we’ll stop with the Christmas based puns and get back to the matter at hand. We’re talking, of course, about email subject lines.  According to a survey by Marketing Profs last year, open rates on emails rise during the holiday season, and it comes down […]

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Objectives are vital to ensure the success of any project. It can be what steers you in the right direction and what helps you to reach that essential end goal. SMART objectives are something we use on a daily basis to ensure our clients know what they want to achieve, and shows them how their […]

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It’s that time of year again that all (well most) of us look forward to. John Lewis have graced us with another tear jerking Christmas advert. The first Christmas advert by John Lewis that made a lot of us take notice was back in 2011, a story about a boy waiting eagerly for Christmas so […]

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Happy National Sandwich Day! When you (we) really think about it, Fill the Gap are a lot like a sandwich ­– we have many layers, we provide you with great content and we fill your (stomach) gap. But a marketing campaign is also a lot like a sandwich. Our clients tend to ask us: “What […]

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Our brilliant Marketing Manager Rachael Smith has only gone and won Young Business Person of the Year! We can’t say we were surprised – she is absolutely amazing at doing what she does. We are so incredibly proud of her, we knew she could do it and we are so happy that the panel of […]

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When used correctly, email marketing can be a powerful marketing tool for your company. Unfortunately, we see many businesses making vital mistakes with their emails everyday, rendering the whole operation pointless and potentially even brand damaging. Here are 5 email marketing mistakes that many organisations still get wrong: Always selling People love buying, but they […]

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Do you have a business blog? Are you regularly updating it? If you’re not blogging as a business, you could be missing out on a valuable inbound marketing tool that can engage effectively with your customers. According to HubSpot, businesses that blog are 13 times more likely to generate positive marketing ROI. A blog is a […]

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We received some great news over the weekend – Our Marketing Manager, Rachael Smith, has been shortlisted as one of the finalists for the ‘Young Business Person of the Year’, awarded by Lincolnshire Media Business Awards. These Business Awards celebrate innovation, creativity, tenacity and ambition across the county. Last year’s awards were won by a […]

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