To explain the emotions I have felt during the last few days is not going to be easy, but I am going to try.  I thought the London Marathon was going to be mostly about the running, I was wrong.  Believe me, I did a lot of running (in fact to my delight I didn’t […]

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Many businesses that want to grow are hesitant about approaching marketing. Some feel they are doing fine as it is, or their current collection of customers are enough to see them by. Others find it daunting, and do not really have the time to market their business –  they are certainly not alone. However the fundamental reason behind why many businesses […]

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As mid life crises go I thought taking up running was a pretty safe bet.  Quite sensible compared to many of the other alternatives.  Maybe I was right . . until I decided to sign up for the London marathon (still not quite sure what possessed me).  Turns out I am quite, quite mad. Over […]

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Blogging is great. A blog can be a useful form of content marketing as it allows you to show the world that you really are a specialist in your field. It can also encourage traffic to your website and even generate sales. Sadly, blogs are only an effective form of content marketing if there are read. Here are 5 […]

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Copywriting is more than just making sure every sentence is grammatically correct and has no spelling mistakes. It is about talking to your target market effectively, persuading consumers to buy your products/use your services, and encouraging them to trust your brand. When it comes to writing effective content, you need to know your audience. Here […]

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Here are 6 things your business needs to ask when choosing a marketing agency: 1. What/How much experience do you have? Experience can be split into four main areas – Industry experience (Food, Retail, IT for example) Target market experience (Demographics, companies with a similar target market to you etc) Campaign experience (Strategic marketing, new […]

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Well, it is this year that I will be running a marathon.  I can hardly believe it, even when I say it out loud. From doing virtually no exercise my whole life up until 2 years ago, I am being mad enough to attempt to run the London Marathon on 26th April this year.  “Why?”  […]

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Getting your press release noticed by publications can be difficult to do, especially as journalists are bombarded not only by phone calls and emails, but also through social media. Here are 8 helpful tips on how to get your press release into the papers and noticed by journalists: It has to be news worthy – When you […]

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One way of deciding your price is by working out how much it costs you to produce or deliver your product or service, and then adding a margin.  But that’s not the only way. Have you considered a strategic pricing strategy?  What if you could charge much more than you do now for no extra […]

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