You know yourself and your company pretty well, right? Or so you thought, until you attempt to put it into writing. Suddenly you’re finding it hard to balance sounding confident with sounding arrogant, and your professional tone lacks the approachability and friendliness that you know you have. Your company is a huge mixture of things, […]

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Copywriting plays a massive role in the world of marketing. Great copywriters are able to write persuasive content that can help drive traffic to your website, engage effectively with your prospects and convert them into customers. For many businesses, copywriting is an afterthought and this is where mistakes can happen. Here are 4 copywriting mistakes […]

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Exciting news for Fill the Gap Marketing! Last month we celebrated our 5th birthday of providing marketing support and copywriting services to businesses across the UK. Based in Lincoln, Newark and recently Grantham, Fill the Gap Marketing was first set up in 2010 by Joanne Wilson, Chartered Marketer, mum of three and running enthusiast. Keen to […]

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To explain the emotions I have felt during the last few days is not going to be easy, but I am going to try.  I thought the London Marathon was going to be mostly about the running, I was wrong.  Believe me, I did a lot of running (in fact to my delight I didn’t […]

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Many businesses that want to grow are hesitant about approaching marketing. Some feel they are doing fine as it is, or their current collection of customers are enough to see them by. Others find it daunting, and do not really have the time to market their business –  they are certainly not alone. However the fundamental reason behind why many businesses […]

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As mid life crises go I thought taking up running was a pretty safe bet.  Quite sensible compared to many of the other alternatives.  Maybe I was right . . until I decided to sign up for the London marathon (still not quite sure what possessed me).  Turns out I am quite, quite mad. Over […]

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Blogging is great. A blog can be a useful form of content marketing as it allows you to show the world that you really are a specialist in your field. It can also encourage traffic to your website and even generate sales. Sadly, blogs are only an effective form of content marketing if there are read. Here are 5 […]

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Copywriting is more than just making sure every sentence is grammatically correct and has no spelling mistakes. It is about talking to your target market effectively, persuading consumers to buy your products/use your services, and encouraging them to trust your brand. When it comes to writing effective content, you need to know your audience. Here […]

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Here are 6 things your business needs to ask when choosing a marketing agency: 1. What/How much experience do you have? Experience can be split into four main areas – Industry experience (Food, Retail, IT for example) Target market experience (Demographics, companies with a similar target market to you etc) Campaign experience (Strategic marketing, new […]

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