Email marketing is a great tactic to gain new customers and provide added value to your current client base. It helps you demonstrate your expertise, promote your products/services, and ensures your brand remains top of their mind. The problem is that email marketing only works if you have a list of people to email. While […]

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Earlier this week we hired a professional photographer, Rick Nunn, to update our staff profile pictures for us. After some initial nerves and a few hundred makeup reapplications, we followed Rick’s directions and tried to look as casual as possible. It was really good to have the rest of the team around, breaking the tension helping […]

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You know yourself and your company pretty well, right? Or so you thought, until you attempt to put it into writing. Suddenly you’re finding it hard to balance sounding confident with sounding arrogant, and your professional tone lacks the approachability and friendliness that you know you have. Your company is a huge mixture of things, […]

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Copywriting plays a massive role in the world of marketing. Great copywriters are able to write persuasive content that can help drive traffic to your website, engage effectively with your prospects and convert them into customers. For many businesses, copywriting is an afterthought and this is where mistakes can happen. Here are 4 copywriting mistakes […]

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Exciting news for Fill the Gap Marketing! Last month we celebrated our 5th birthday of providing marketing support and copywriting services to businesses across the UK. Based in Lincoln, Newark and recently Grantham, Fill the Gap Marketing was first set up in 2010 by Joanne Wilson, Chartered Marketer, mum of three and running enthusiast. Keen to […]

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To explain the emotions I have felt during the last few days is not going to be easy, but I am going to try.  I thought the London Marathon was going to be mostly about the running, I was wrong.  Believe me, I did a lot of running (in fact to my delight I didn’t […]

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Many businesses that want to grow are hesitant about approaching marketing. Some feel they are doing fine as it is, or their current collection of customers are enough to see them by. Others find it daunting, and do not really have the time to market their business –  they are certainly not alone. However the fundamental reason behind why many businesses […]

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As mid life crises go I thought taking up running was a pretty safe bet.  Quite sensible compared to many of the other alternatives.  Maybe I was right . . until I decided to sign up for the London marathon (still not quite sure what possessed me).  Turns out I am quite, quite mad. Over […]

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Blogging is great. A blog can be a useful form of content marketing as it allows you to show the world that you really are a specialist in your field. It can also encourage traffic to your website and even generate sales. Sadly, blogs are only an effective form of content marketing if there are read. Here are 5 […]

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