When it comes to marketing, the further you can plan ahead, the better equipped you’ll be to manage any changes that come your way. So, to help you plan for the future, we’ve put together a list of marketing trends to watch out for in 2019. 1. People trust people, not ads As many as […]

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Pay Per Click (PPC) is a type of advertisement that allows businesses to target web-users who might be interested in your services or product. As the name suggests, businesses only pay when the advert has been clicked on and engaged with. Many small businesses rule out PPC because they expect it to be only a […]

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A blog is one of the fastest ways to show your clients and customers what you’re about as a company. It becomes a way to express your opinions, showcase your knowledge and improve your search engine optimisation in the process. It seems there really is no downside. It’s a proven fact that businesses that blog […]

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More than 5 million businesses are advertising on Facebook which means it’s very much a great place to advertise. However, you don’t want to jump into Facebook advertising without a plan of action – Facebook advertising can become pricey over time and it’s important to measure your ROI to ensure your investment is a smart […]

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Technology is making a big impact on the way that digital marketing is evolving. Ongoing innovation means that marketers are constantly finding new ways to explore new methods when helping their clients generate more leads. One of the most exciting advances is Artificial Intelligence (AI) and many companies are starting to see the benefits that […]

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Due to popular demand, Fill the Gap Marketing have teamed up with Nettl so that we can now offer our clients specialist SEO services. This service sits alongside our other popular services with Nettl such as website design and printing. We only partner with companies we trust, to offer you the best possible services out there. […]

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We love a good trend publication. They probably have quite a niche audience, let’s be honest, but as marketing specialists, it’s this new-found knowledge that helps us to help you succeed. And we love helping you succeed more than anything. These trends for 2019 set new benchmarks; they show us new opportunities for improvement, and […]

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We’ve all been there – you’re seconds away from launching your brand new shiny website that has been weeks in the making, but now you’re nervous about new customers being able to find it. What use is a fantastic new website if nobody gets to see it? Search engine optimisation (SEO) is still the best […]

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Instagram has truly kept us busy this year, spoiling us with updates. It’s updated its algorithm, added topic channels, offered video chat, direct messaging and IGTV, as well as adding Q&As and poll options to its stories. The updates have been so many, so often, that we thought a recap would be a great way […]

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Earlier this year, Wyzowl and HubSpot released their State of Video Marketing Report for 2018 which unearthed some incredible stats around the impact of videos: Video helps marketers: 81% of marketers who used video as a part of their marketing strategy saw business grow 20% in a single year. 97% of marketers say video has […]

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