Twitter has 328 million active users, and businesses all over the world have jumped on the social media platform to engage and communicate with potential customers. 63.5 percent of social media managers ranked Twitter as one of their top social media platforms in terms of return on investment (ROI). However, getting the result you want isn’t just […]

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If you’re going to host an event, ultimately you want it to be a roaring success. So much planning will go into that one day, but the time of year is one of the MOST important aspects of your planning. Why summer? Well, you’re about to find out… The obvious one, weather In the summer, the weather […]

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Social marketing is completely different to social media. It ultimately uses marketing to benefit society as well as the individual, and aims to influence the behaviour of people. In contrast, commercial marketing aims to produce a financial outcome from the campaign and for the business to generate revenue, whereas social marketing doesn’t have this motive. […]

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Are you at the end of your campaign with no successful results? You may be feeling slightly deflated and confused as to why the outcomes of your campaign didn’t meet your expectations. You know your business has potential but you are just not getting your message across effectively to your target market. Here are our […]

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Guest blog provided by William Smith, Business Continuity Consultant. The Business Continuity Institute (BCI) has highlighted that among the top ten perceived threats to all businesses and organisations are those from Cyber Attacks, Data Breaches and also New Laws or Regulations. The BCI Horizon Scan report states that “Data protection is a growing concern for […]

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At Fill the Gap Marketing, we believe that one of the most powerful ways of marketing your business is excellent customer service, and we are delighted to announce that in a recent customer survey, 100% of our customers would recommend our services. The survey also revealed that 100% of our customers rated us good or […]

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If you haven’t already noticed yet, there is a new feature on Facebook that allows you to share stories from your phone… just like Snapchat and Instagram. If you use Snapchat and Instagram, you’ll pretty much know how to use Facebook stories, but there are some exciting differences that allow you to interact with your Facebook […]

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On the 24th of March, Fill the Gap Marketing are having a bake sale in aid of Red Nose Day, a massive campaign which supports the charity Comic Relief. Comic Relief are a UK based charity with a vision of making the world a better place, free from poverty. Their huge campaign, Red Nose Day, […]

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On the 27th of August, employees of Fill the Gap Marketing will be taking part in the Lincoln 5K Bubble Dash, all in aid of Linkage and the Boultham Park Restoration Project. Rachael, Sarah and Gemma have each decided to take on this 5 km challenge, being doused in bubbles, all in the name of charity. Linkage is a worthy charity that provides […]

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With over 316 million monthly active users, it is no wonder that Twitter is a great platform for businesses to grow their brand and help engage more with their customers. Typically, there are 3 reasons why business use Twitter as part of their marketing strategy: To interact with customers Support lead generation Engage with influencers […]

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