At Fill the Gap Marketing, we believe that one of the most powerful ways of marketing your business is excellent customer service, and we are delighted to announce that in a recent customer survey, 100% of our customers would recommend our services. The survey also revealed that 100% of our customers rated us good or […]

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If you haven’t already noticed yet, there is a new feature on Facebook that allows you to share stories from your phone… just like Snapchat and Instagram. If you use Snapchat and Instagram, you’ll pretty much know how to use Facebook stories, but there are some exciting differences that allow you to interact with your Facebook […]

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On the 24th of March, Fill the Gap Marketing are having a bake sale in aid of Red Nose Day, a massive campaign which supports the charity Comic Relief. Comic Relief are a UK based charity with a vision of making the world a better place, free from poverty. Their huge campaign, Red Nose Day, […]

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On the 27th of August, employees of Fill the Gap Marketing will be taking part in the Lincoln 5K Bubble Dash, all in aid of Linkage and the Boultham Park Restoration Project. Rachael, Sarah and Gemma have each decided to take on this 5 km challenge, being doused in bubbles, all in the name of charity. Linkage is a worthy charity that provides […]

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With over 316 million monthly active users, it is no wonder that Twitter is a great platform for businesses to grow their brand and help engage more with their customers. Typically, there are 3 reasons why business use Twitter as part of their marketing strategy: To interact with customers Support lead generation Engage with influencers […]

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Branding is more than just the name of your business, it’s more than a tag line or slogan. So what is it? Branding is the essence of your business. Your brand is your identity. Your brand is the voice your customer hears when you speak to them. Who needs a Brand? Everyone, every business of […]

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First Impressions can be difficult to reverse. Whatever the nature of your business, getting your first point of contact right is key to giving a strong first impression of your business. But where do you start? Your Website Does your website have a clear, strong message? Is it easy to navigate? Making your website memorable […]

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How can you stand out from your competition to engage with your ideal customer? Take a look at what they are doing and do better. It’s time to grab your customers’ attention with great content. Here are 4 tips to help you write the unexpected: Unpredictable There is nothing worse than reading some content and already […]

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The key to increasing profits in 2017 is to concentrate on the heart of your business – the Customer. More customers lead to more sales, happy customers lead to recommendations, recommendations lead to more sales and more sales lead to more profits. Sounds simple right? So how do we attract those customers and ensure they […]

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