After more than doubling turnover in 2015, we are excited to announce we are on course to increase our turnover again by nearly 20% this year and have some exciting developments for 2017. A team of 8 strategic marketers and copywriters, at Fill the Gap Marketing, we help build and implement marketing strategies for businesses across […]

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With these tips, you’ll write headlines that are even better than that one. Probably… A to-the-point summary Don’t blabber on and on and on and on and on. “5 tips that you may or may not use depending on how much you deem them to be effective without the use of statistics but we’re pretty […]

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Adding frequent, quality content to your website is incredibly important for your website ratings. Records show that the average company that blogs generates 55% more website visitors than companies without blogs on their site. Blogging also generates 97% more inbound links to a site and 126% more leads. It’s something that every company should be […]

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Evaluating your marketing is just as important as planning it. Without measuring your success, how do you know if you’re targeting the right audience, using the best techniques or meeting your targets? Measuring your marketing results doesn’t have to be expensive or complicated. It can be as simple as asking your customers what they think […]

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The recent introduction and development of social media platforms and communication apps such as Twitter and Slack, mean that internal channels of communication are now more in use than ever before. These platforms don’t just share messages to the outside world, they are used internally by companies too, communicating with members of staff. As part […]

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Notoriously, copywriting is one of the first services to be overlooked. This deeply saddens us. It’s true that almost anybody has the ability to use a computer keyboard, even my great grandma can finish an email within a month, but writing about yourself or your company is one of the hardest tasks known to man. […]

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Networking is a very useful marketing tool, one that is often overlooked due to the time it demands. After a long day at work, is networking worth the effort? We think it is. It’s true, that networking is a technique that works best over time, but you can start making an impact from the very […]

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When it comes to selling yourself, it can be tricky to not only summarise what you do, but to then promote yourself in a way that is both unique and authentic to who you are. Whilst telling your story, it’s important to stand out from your competitors, so focus on the details that make you […]

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Writing a marketing plan can sound like a daunting process, particularly when you’re trying to work backwards from a huge goal. With 12 months in a year and 52 weeks to think about, writing a detailed plan can feel like a huge mountain to climb. However, we’ve highlighted the key stages of putting together a […]

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For the majority of businesses, local promotion can be one of the best ways to bring about new business and customer loyalty. But what is the best way to raise your profile locally? We’ve put together some inside tips that should help you to increase your profile: Attend local networking events We are huge believers […]

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