Here are our opening hours over the festive period: Thursday 24th December – Closed Friday 25th December – Closed Monday 28th December – Closed Tuesday 29th December – Open (9am-5pm) Wednesday 30th December – Open (9am-3pm) Thursday 31st December – Open (9am-1pm) Friday 1st January – Closed Monday 4th January – Open (9am-5pm) From everyone […]

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Most people can write. However, few people can write well. Even if you’re one of the lucky ones and are particularly skilled with words, when it comes to writing about yourself it can be almost impossible to write fluently. You can’t brag but you can’t undersell either, it’s a tricky balance to find. Someone with […]

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Tis the season for decking the halls with emails. Okay, we’ll stop with the Christmas based puns and get back to the matter at hand. We’re talking, of course, about email subject lines.  According to a survey by Marketing Profs last year, open rates on emails rise during the holiday season, and it comes down […]

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It’s that time of year again that all (well most) of us look forward to. John Lewis have graced us with another tear jerking Christmas advert. The first Christmas advert by John Lewis that made a lot of us take notice was back in 2011, a story about a boy waiting eagerly for Christmas so […]

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When used correctly, email marketing can be a powerful marketing tool for your company. Unfortunately, we see many businesses making vital mistakes with their emails everyday, rendering the whole operation pointless and potentially even brand damaging. Here are 5 email marketing mistakes that many organisations still get wrong: Always selling People love buying, but they […]

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Do you have a business blog? Are you regularly updating it? If you’re not blogging as a business, you could be missing out on a valuable inbound marketing tool that can engage effectively with your customers. According to HubSpot, businesses that blog are 13 times more likely to generate positive marketing ROI. A blog is a […]

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Email marketing is a great tactic to gain new customers and provide added value to your current client base. It helps you demonstrate your expertise, promote your products/services, and ensures your brand remains top of their mind. The problem is that email marketing only works if you have a list of people to email. While […]

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Copywriting plays a massive role in the world of marketing. Great copywriters are able to write persuasive content that can help drive traffic to your website, engage effectively with your prospects and convert them into customers. For many businesses, copywriting is an afterthought and this is where mistakes can happen. Here are 4 copywriting mistakes […]

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Exciting news for Fill the Gap Marketing! Last month we celebrated our 5th birthday of providing marketing support and copywriting services to businesses across the UK. Based in Lincoln, Newark and recently Grantham, Fill the Gap Marketing was first set up in 2010 by Joanne Wilson, Chartered Marketer, mum of three and running enthusiast. Keen to […]

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