Do you have a business blog? Are you regularly updating it? If you’re not blogging as a business, you could be missing out on a valuable inbound marketing tool that can engage effectively with your customers. According to HubSpot, businesses that blog are 13 times more likely to generate positive marketing ROI. A blog is a […]

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Email marketing is a great tactic to gain new customers and provide added value to your current client base. It helps you demonstrate your expertise, promote your products/services, and ensures your brand remains top of their mind. The problem is that email marketing only works if you have a list of people to email. While […]

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Copywriting plays a massive role in the world of marketing. Great copywriters are able to write persuasive content that can help drive traffic to your website, engage effectively with your prospects and convert them into customers. For many businesses, copywriting is an afterthought and this is where mistakes can happen. Here are 4 copywriting mistakes […]

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Exciting news for Fill the Gap Marketing! Last month we celebrated our 5th birthday of providing marketing support and copywriting services to businesses across the UK. Based in Lincoln, Newark and recently Grantham, Fill the Gap Marketing was first set up in 2010 by Joanne Wilson, Chartered Marketer, mum of three and running enthusiast. Keen to […]

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Copywriting is more than just making sure every sentence is grammatically correct and has no spelling mistakes. It is about talking to your target market effectively, persuading consumers to buy your products/use your services, and encouraging them to trust your brand. When it comes to writing effective content, you need to know your audience. Here […]

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Getting your press release noticed by publications can be difficult to do, especially as journalists are bombarded not only by phone calls and emails, but also through social media. Here are 8 helpful tips on how to get your press release into the papers and noticed by journalists: It has to be news worthy – When you […]

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According to the Radicati Group, we receive, on average, 105 emails every day. If your sales/newsletter email is among those, what is going to convince people they need to open your email and not simply delete it? Opening an email is often a quick decision. The customer will see only the name and the email […]

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