How many times have you seen the advice: “Completely ignore your competition and focus on being true to your own company – your strong character will separate you from your competitors”. As true as this is, if everybody did that, then your business would become lost within a sea of strong personalities. At Fill the […]

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Advertising is absolutely everywhere, in an average day the average person is exposed to 3,000 of them. It hits you from all angles – during your commute, while you’re waiting for public transport, on the vehicles you queue behind, between the songs you listen to, on websites you browse, slipped into your social media newsfeeds […]

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A direct mail campaign is a great opportunity to grab the attention of potential clients, or even rekindle a relationship with existing clients. But how do you go about setting one up? We’re here to offer our expert advice: Who to send it to Targeting who you are sending your campaign to is one of […]

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Despite all the tips and advice you’ll read in a day, the basic rule is that social media will only ever work for your business if you do it well. That means not too often, not too little and it is important to engage with the right people. We could write for years about all […]

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A Midlands based call centre specialising in inbound calls turned to Fill the Gap Marketing after a reduction in in-house marketing personnel. They were looking to achieve better results, whilst reducing their overall marketing costs. New message, new direction, new clients  Our relationship with this client began with the writing of a brand new marketing […]

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According to Ad Age, companies are expected to nearly double their social media spending in the next five years even though most can’t show the impact of social media on their business. This was an article shared by the genius that is Gyles Lingwood on Twitter (you should definitely buy his book about copywriting…just saying). […]

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How do I make my event a success? When it comes to running a successful event, you need lots of time, energy and even more patience. However, the rewards of hosting a well received event outweighs the effort you put into running it, especially as events can give you the opportunity to meet with prospects and […]

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“I put something on Twitter the other day and sent out an email last month, I think – I don’t really have time to do it.” ‘I’ve done bits of marketing in the past, but don’t really get anything from it.” When speaking to SMEs, it can be fairly common for businesses to put marketing […]

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At the beginning of 2014, an East Midlands based Garden Centre turned to Fill the Gap Marketing as they were looking to outsource some of their marketing activity in order to attract a younger market to their Garden Centre through social media and online marketing. The company had someone in-house to do their marketing previously […]

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