USP stands for ‘unique selling point’ and is one of the simplest ways to communicate to a mass audience ‘why we should buy from you.’ If we were to use supermarkets as an example, then M&S’s USP would be ‘luxury’, Tesco’s would be ‘prominence’ and ASDA’s would be ‘value’. It’s the most basic factor that […]

Read More

First of all, why should you have a LinkedIn company page? Well, there are more than 150 different industries represented on company pages, 4 million companies that use company pages and more than 1.3 million products and services that are highlighted across these pages. If you haven’t set one up, now is the time to […]

Read More

For those who don’t know, an elevator pitch is how you would sell your business to someone in 20 to 30 seconds, the time it takes to complete an average elevator ride. This elevator pitch isn’t just useful for selling, though – how often are you at a party or gathering and somebody says to […]

Read More

How many times have you seen the advice: “Completely ignore your competition and focus on being true to your own company – your strong character will separate you from your competitors”. As true as this is, if everybody did that, then your business would become lost within a sea of strong personalities. At Fill the […]

Read More

Advertising is absolutely everywhere, in an average day the average person is exposed to 3,000 of them. It hits you from all angles – during your commute, while you’re waiting for public transport, on the vehicles you queue behind, between the songs you listen to, on websites you browse, slipped into your social media newsfeeds […]

Read More

A direct mail campaign is a great opportunity to grab the attention of potential clients, or even rekindle a relationship with existing clients. But how do you go about setting one up? We’re here to offer our expert advice: Who to send it to Targeting who you are sending your campaign to is one of […]

Read More

Despite all the tips and advice you’ll read in a day, the basic rule is that social media will only ever work for your business if you do it well. That means not too often, not too little and it is important to engage with the right people. We could write for years about all […]

Read More

A Midlands based call centre specialising in inbound calls turned to Fill the Gap Marketing after a reduction in in-house marketing personnel. They were looking to achieve better results, whilst reducing their overall marketing costs. New message, new direction, new clients  Our relationship with this client began with the writing of a brand new marketing […]

Read More

According to Ad Age, companies are expected to nearly double their social media spending in the next five years even though most can’t show the impact of social media on their business. This was an article shared by the genius that is Gyles Lingwood on Twitter (you should definitely buy his book about copywriting…just saying). […]

Read More
Page 3 of 712345...