If you want to see a return on your marketing efforts, a good marketing strategy is key. Unfortunately, many SMEs rush straight into using marketing tactics before thinking about who they are trying to reach, how they are going to reach them and what they hope to achieve. Want to achieve better results from marketing? […]

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With over 400 million users, Instagram offers a highly visual way for brands to market their products or services on social media. If you use Instagram (whether that be for business or personal), then it is more than likely that you follow some brands and have seen how they connect with their customers on this photo-based […]

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On the 2nd August 2016, Instagram announced its latest features, ’Instagram Stories’. If you’re familiar with Snapchat, you may be thinking…’hang on, are Instagram just copying Snapchat?’ On Instagram, users are now able to share multiple photos and videos throughout the day that will disappear after 24 hours, with an option to add text and […]

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If Facebook advertising is something that you’ve used in the past, or something that you have considered using in future, then it’s important to keep on top of the changes that the social media has recently introduced. To ignore the rules and guidelines could mean that your advert doesn’t show up, or it could mean […]

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Today companies battle for attention on almost all forms of social media. It is difficult to make your posts stand out, difficult to keep up with trends and very difficult to keep the quality of your posts consistent. So we thought we’d share some of the websites we use, to keep ourselves ahead of the […]

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USP stands for ‘unique selling point’ and is one of the simplest ways to communicate to a mass audience ‘why we should buy from you.’ If we were to use supermarkets as an example, then M&S’s USP would be ‘luxury’, Tesco’s would be ‘prominence’ and ASDA’s would be ‘value’. It’s the most basic factor that […]

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First of all, why should you have a LinkedIn company page? Well, there are more than 150 different industries represented on company pages, 4 million companies that use company pages and more than 1.3 million products and services that are highlighted across these pages. If you haven’t set one up, now is the time to […]

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For those who don’t know, an elevator pitch is how you would sell your business to someone in 20 to 30 seconds, the time it takes to complete an average elevator ride. This elevator pitch isn’t just useful for selling, though – how often are you at a party or gathering and somebody says to […]

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How many times have you seen the advice: “Completely ignore your competition and focus on being true to your own company – your strong character will separate you from your competitors”. As true as this is, if everybody did that, then your business would become lost within a sea of strong personalities. At Fill the […]

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