For SMEs, online marketing can be great way to increase brand awareness and define yourself as the expert in your industry. However, that does not been traditional, offline marketing methods should be ignored. Even in this digital age, there is still a place for using ‘old-school’ marketing tactics as it can help you reach a […]

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Fill the Gap are excited to announce that we’re exhibiting at the Love Business Expo on the 16th February 2017! The Love Business Expo is the biggest FREE business event of its kind in the Midlands and it being held at Donington Park. The Expo is the ideal place to connect with other businesses, meet new […]

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That’s it. Like 2015, it seems like we have whizzed through 2016 and it won’t be long until we hear those Big Ben bells ringing and Auld Lang Syne being sung (badly) as 2017 rings itself in. While you may be saying that 2016 isn’t over yet, if you want to achieve greater results from […]

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If you are looking to interact better with your target audience and increase visibility, using webinars can be a great tool to use for your business. This is because webinars can give you the opportunity to interact with and sell to your customers, whilst offering them something valuable in return. It is simply a win-win for […]

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As we all know, effective, targeted marketing can help make a business more successful. Marketing is all about how company communicates with its target market, with the purpose to satisfy the needs of the customer and ultimately generate sales. But did you know, that there are two different types of marketing? The first is outbound […]

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If you want to see a return on your marketing efforts, a good marketing strategy is key. Unfortunately, many SMEs rush straight into using marketing tactics before thinking about who they are trying to reach, how they are going to reach them and what they hope to achieve. Want to achieve better results from marketing? […]

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With over 400 million users, Instagram offers a highly visual way for brands to market their products or services on social media. If you use Instagram (whether that be for business or personal), then it is more than likely that you follow some brands and have seen how they connect with their customers on this photo-based […]

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On the 2nd August 2016, Instagram announced its latest features, ’Instagram Stories’. If you’re familiar with Snapchat, you may be thinking…’hang on, are Instagram just copying Snapchat?’ On Instagram, users are now able to share multiple photos and videos throughout the day that will disappear after 24 hours, with an option to add text and […]

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If Facebook advertising is something that you’ve used in the past, or something that you have considered using in future, then it’s important to keep on top of the changes that the social media has recently introduced. To ignore the rules and guidelines could mean that your advert doesn’t show up, or it could mean […]

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Today companies battle for attention on almost all forms of social media. It is difficult to make your posts stand out, difficult to keep up with trends and very difficult to keep the quality of your posts consistent. So we thought we’d share some of the websites we use, to keep ourselves ahead of the […]

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