With over 316 million monthly active users, it is no wonder that Twitter is a great platform for businesses to grow their brand and help engage more with their customers. Typically, there are 3 reasons why business use Twitter as part of their marketing strategy: To interact with customers Support lead generation Engage with influencers […]

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First Impressions can be difficult to reverse. Whatever the nature of your business, getting your first point of contact right is key to giving a strong first impression of your business. But where do you start? Your Website Does your website have a clear, strong message? Is it easy to navigate? Making your website memorable […]

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Are you ready for 2017? It’s getting closer… For many businesses, December is the time where operations start to slow down, many employees take annual leave and jobs that aren’t considered urgent get forgotten about until the New Year. Unfortunately slowing down in December is the last thing your business should be doing, as now […]

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It’s nearly that time of year where it is socially acceptable to eat chocolate for breakfast and pour baileys on your cornflakes…or is that just us? To ensure we can eat our weight in Brussel sprouts and Christmas pudding, Fill the Gap Marketing will be closed for certain days over Christmas. Here are our opening […]

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We’re excited to announce that on the 28th December, Fill the Gap Marketing will be moving to a bigger office in the south of Lincoln! Please note the change of address: D1/D2 Weaver Road The Point Business Park Lincoln LN6 3QN And our new Lincoln phone number: 01522 581911 We would like to say a massive […]

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For SMEs, online marketing can be great way to increase brand awareness and define yourself as the expert in your industry. However, that does not been traditional, offline marketing methods should be ignored. Even in this digital age, there is still a place for using ‘old-school’ marketing tactics as it can help you reach a […]

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Fill the Gap are excited to announce that we’re exhibiting at the Love Business Expo on the 16th February 2017! The Love Business Expo is the biggest FREE business event of its kind in the Midlands and it being held at Donington Park. The Expo is the ideal place to connect with other businesses, meet new […]

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That’s it. Like 2015, it seems like we have whizzed through 2016 and it won’t be long until we hear those Big Ben bells ringing and Auld Lang Syne being sung (badly) as 2017 rings itself in. While you may be saying that 2016 isn’t over yet, if you want to achieve greater results from […]

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If you are looking to interact better with your target audience and increase visibility, using webinars can be a great tool to use for your business. This is because webinars can give you the opportunity to interact with and sell to your customers, whilst offering them something valuable in return. It is simply a win-win for […]

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As we all know, effective, targeted marketing can help make a business more successful. Marketing is all about how company communicates with its target market, with the purpose to satisfy the needs of the customer and ultimately generate sales. But did you know, that there are two different types of marketing? The first is outbound […]

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