Generational marketing in 2017 is more important than ever because the world we are living in is constantly evolving and changing. It can be easy to forget what’s shaping our consumers and their buying behaviour. Below, we take a look at our oldest and youngest consumers in 2017 and what is shaping their spending habits […]

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At Fill the Gap Marketing, we believe that one of the most powerful ways of marketing your business is excellent customer service, and we are delighted to announce that in a recent customer survey, 100% of our customers would recommend our services. The survey also revealed that 100% of our customers rated us good or […]

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Branding is more than just the name of your business, it’s more than a tag line or slogan. So what is it? Branding is the essence of your business. Your brand is your identity. Your brand is the voice your customer hears when you speak to them. Who needs a Brand? Everyone, every business of […]

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The key to increasing profits in 2017 is to concentrate on the heart of your business – the Customer. More customers lead to more sales, happy customers lead to recommendations, recommendations lead to more sales and more sales lead to more profits. Sounds simple right? So how do we attract those customers and ensure they […]

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